It’s the hit Norwegian television series that’s gripping Sweden (and the rest of the world). Now Melodifestivalen will pay tribute to Skam with a parody, starring show host Clara Henry in the style of cool girl Noora with Eurovision 2009 winner Alexander Rybak as her floppy-haired bae.
The series will be called Smak (taste), a twist on Skam (shame). Unlike Rybak’s usual national final appearances, this won’t involve him turning up just for an encore performance of “Fairytale”.
Instead he joins with Melfest host David Lindgren as part of a guy gang. While the group in Skam were known as The Penetrators, the Smak equivalent are The Mellohaters. Ah, we see where they’re going with this.
SVT aren’t giving away too much about the parody, but it does appear that The Mellohaters are a band, so a performance of “Fairytale” might not totally be out of the question.
A clip has been released showing Clara perfecting Noora’s cool girl look, complete with matt lipstick. Along comes slow-motion Rybak with a William-style fringe. It’s very Skam.
The Skam parody marks Rybak’s second appearance in an SVT production. He appeared last year as part of the very successful “Love Love Peace Peace” performance at the Eurovision grand final.
Melodifestivalen producer Mani Massera told SVT that Rybak is unable to attend the grand final of Melodifestivalen, but was able to make time to film the clip.
Melodifestivalen 2017 has been criticised for the disappointing quality of the humour and the interval acts. However, the show has picked up. Last Saturday’s Andra Chansen round featured the Nordberg Brothers perform a live-action version of their popular Mello parody. Swedish pop star Zara Larsson has also been confirmed to perform at the grand final.
The grand final of Melodifestivalen 2017 screens this Saturday at 20:00 CET. We’ll be at Friends Arena in Stockholm with full coverage. Or if you want some Norwegian realness, the grand final of Melodi Grand Prix will screen at 20:55 CET. Rounding out the evening will also be the grand finals from Lithuania (20:00 CET) and Iceland (20:45 CET).