She’s the busy choreographer and stage director behind some of the most eye-catching Eurovision performances of recent years.
And on Friday BNT finally confirmed that Swedish performance guru Sacha Jean-Baptiste will direct Bulgaria’s Eurovision 2017 stage show.
Already known to be working with Armenia’s Artsvik and Georgia’s Tamara Gachechiladze, Sacha will create major competition for herself by working with Kristian Kostov, who remains the bookies’ second-favourite to win the grand final.
Kristian Kostov: “Beautiful Mess” live in London
Sacha, you’ll recall, is the genius behind Georgia’s last two Eurovision stage shows. She brought Nina Sublatti’s tears to life, turning her dark and Gothic stage show into something memorable and high-impact. She also helped push Georgia’s Nika Kocharov & the Young Georgian Lolitaz through to the final — and against the odds — with a psychedelic stage show. They even earned 12 points from the United Kingdom in the grand final. Among other acts, she also worked with Armenia’s Iveta Mukuchyan and Cyprus’ Minus One.
But her experience isn’t limited to Eurovision. The SJB has also helped create the visual identity for countless artists, including Zara Larsson, Eric Saade and Alcazar. She also directed Swedish X Factor, Swedish Idol, and the music festival ‘Sommarkrysset’, which remains one of Sweden’s most popular events. And of course she has worked on Melodifestivalen and the opening and closing ceremonies of Eurovision 2013 in Malmö and Eurovision 2016 in Stockholm.
Speaking to Bulgaria’s official Eurovision page, she had nothing but praise for her young charge.
“He’s a happy, excited young artist that is very proud to be doing this and ready to work hard on the Eurovision stage,” she says.
He’s already visited Sacha’s studio in Sweden, and she says things went swimmingly: “I can tell that Kristian is very used to working with his stage presence and has a good understanding of how to create dynamic energy to match the song’s power.”
She can’t reveal too much about the staging publicly at this point, but she says that the song has a “clean and poetic vibe”. She stresses that she wants to highlight “the clean look and the artist’s eyes.”
Sacha joins Kristian’s dream team, which already includes his composers Borislav Milanov, Sebastian Armann and Joackim Bo Persson, who are also behind FYR Macedonia’s “Dance Alone” and Poli Genova’s “If Love Was a Crime” (which placed fourth last year). That was Bulgaria’s best result ever. Can Kristian surpass it this year?
What do you expect from Sacha Jean-Baptiste? How do you picture Kristian’s staging? Get creative, and tell us in the comment section below!