There are exactly two weeks until the grand final of Eurovision 2017 and Italian broadcaster RAI is pulling out all the stops. They’ve employed their charismatic entrant — and recent Wiwi Jury winner — Francesco Gabbani and his beloved gorilla to entice Italy’s Eurovision viewers to the telly with a smart and amusing new commercial.
The TV advert shows Gabbani – the odds-on favourite to win Eurovision 2017 and winner of the OGAE fan-club poll – and his trusty primate pal hilariously “getting ready” and pumped up for their big moment on the Eurovision stage in Kyiv.
Francesco Gabbani TV ad RAI Eurovision 2017
Inspired by the famous Rocky scene — where Sylvester Stalone’s Rocky Balboa gets ready for his big fight by running up the steps of the Philadelphia Museum of Art — Gabbani and his simian sidekick are seen breaking a sweat in various Roman locations.
The short TV spot culminates in the two buddies scaling a mountain of steps in the nearby city of beautiful Ostia.
All the while, this year’s Italian commentators — Flavio Insinna and Federico Russo — keep an ever-watchful eye on the hot contender. They animatedly put the “Occidentali’s Karma” crooner through his paces, spurred on by the prospect of snagging Italy’s first Eurovision win for 27 years.
Italy in the Eurovision Song Contest
“Occidentalli’s Karma” has been a hot favourite with both fans and oddsmakers ever since it won the esteemed Sanremo Song Festival — Italy’s national selection method and the original inspiration for Eurovision.
To date Francesco’s song has accrued more than 103 million views on YouTube, making it the most viewed Eurovision music video ever!
Italy last won the Eurovision Song Contest in 1990 with Toto Cutugno’s song “Insieme: 1992” — a song revelling in the promise of a united Europe following the fall of the Berlin Wall the year prior.
Italy withdrew after the 1997 contest and remained absent for twelve years. But in 2011 they made a triumphant return to the stage in Düsseldorf, placing second with Raphael Gualazzi’s “Madness of Love”. Since then, Italy’s entries have place in the top ten in four out of six contests — making them one of the most successful countries of the last decade.
In Italy this year’s Eurovision Grand Final will air live on RAI1 – which has been the case since 2016 following Il Volo’s third place finish in Vienna.
What do you think of RAI’s new advert? Does it stoke your fire for the Italian entry? Let us know in the comments below.
Italy at Eurovision 2017
In “Occidentali’s Karma”, Italy’s song contest star Francesco Gabbani sings “la scimmia nuda balla” — the naked ape is dancing.
Celebrate the gorilla with this cute design, which will bring a smile to people’s face at the club and on the street.
In "Occidentali's Karma", Italy's song contest star Francesco Gabbani sings "la scimmia nuda balla" — the naked ape is dancing. Celebrate the gorilla with this cute design, which will bring a smile to people's face at the club and on the street. LINK IN BIO. #celebratediversity #francescogabbani #occidentaliskarma #italy
Francesco is leading us to enlightenment with his Eurovision 2017 song “Occidentali’s Karma”. And as we approach nirvana with him we can’t help but whisper namaste. This adorable design celebrates inner peace with an adorable gorilla in meditation. Whether you’re in yoga class or at a party, it will help you find your centre. Now close your eyes and say “om”!
Italy's Francesco Gabbani is leading us to enlightenment with his #Eurovision 2017 song "Occidentali's Karma". And as we approach nirvana with him we can't help but whisper namaste. So we have designed a limited edition range of t-.shirts and smartphone covers available for the next 11 days. Our adorable gorilla in meditation will remind you to always find your centre. LINK TO BUY: http://moteefe.com/namaste-gorilla-italy-eurovision-shirt! #Eurovision2017 #francescogabbani #sanremo #sanremo2017 #celebratediversity #yoga #yogaclothes #yogagear #instayoga #wiwibloggs #eurovisionsongcontest #esc2017 #tshirts #instafashion #phonecovers
Italy’s Francesco Gabbani will be joined on stage by a naked gorilla. But the ape knows that sometimes you have to cover up for your Eurovision selfie. This funky, psychedelic design captures him doing just that.
Francesco Gabbani's ape isn't always naked. In this funky and psychedelic design he is seen wearing clothes while taking a #eurovision selfie and sharing some good karma. Shirts, hoodies and phone cases on sale now. LINK IN BIO. ??? #eurovision2017 #eurovisionsongcontest #occidentaliskarma #francescogabbani #sanremo