He won Melodifestivalen 2011 and went on to place third at the Eurovision Song Contest with his upbeat party track “Popular”.
And on Saturday Eric Saade added yet another track to his ever-expanding oeuvre with the release of “Another Week”.
The slick, decidedly Swedish tune melds his smooth vocals with summery, electro feels.
“I made an EP last year that was very dark, but with this song I want to convey something feel-good,” he told Aftonbladet. “I thought it was fun to have a video that could convey something else.”
The video takes place at two parties — one with only children, another with those same children grown into adults. In both scenarios things start off fine, but drinking leads to brawls and hurt feelings.
“The video is comical and about how when we celebrate, we all become children,” he told the newspaper. “The actual song is about that week or day that all people have annually, such as the barbecue party that always ends in the same way. It’s always the same guy or girl who cheats, the same one getting drunk, the same one lying and crying.”
Is there a Molly Sandén subtext?
Before hearing Eric’s translated thoughts on the matter, more than a few of us thought the video was a parody of his history with ex-girlfriend Molly and her pop star beau Danny Saucedo.
During Melodifestivalen 2011 Eric and Danny captivated Sweden with their bromance, but we all know that all has not been well between the pop stars since then. Remember when Danny announced his relationship with Molly, sparking that Twitter fued with Eric? And who can forget when Eric hit Danny where it really hurt at Melodifestivalen 2015 with his very catchy diss-track “Sting”?
Watching his music video for the new single “Another Week”, the adorable children acting out a love triangle could be read as mini-Eric, mini-Molly and mini-Danny. Mini-Eric goes off with mini-Molly, while mini-Danny gets drunk and causes trouble. Classic.
In any case, are you loving Eric’s latest? Can you relate to the video? And how did you read it on first viewing? Let us know in the comments box below!