She’s the Swedish singer who still has the best Eurovision entry ever according to the fandom. But this year Loreen has put “Euphoria” firmly behind her, as she shows the world a more artistic style of music.

On Friday Loreen dropped her new single “’71 Charger” in anticipation of her upcoming second album, due for release in November.

Moving away from the mix of electronic and reggae sounds heard on August’s EP Nude, the new song includes richer instrumentation, making it much more accessible to a wider audience. Blending guitars, drums and piano with Loreen’s breathy vocals, it harks back to the sound of “Do We Even Matter” and “Heal” from her 2012 album, while remaining contemporary and fresh.

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You’ve all been so patient. In two days we start something beautiful! #71CHARGER

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Unfortunately, Loreen’s poor enunciation continues in the new track, if only for a few occasional words. While certainly not as bad as in the summer release “Jungle”, you know there is something wrong when lyric sites have to include a number of [?] at various points of the song.

Nevertheless, the song delves into a relationship that Loreen doesn’t feel to be worth the time, as she sings: “Though you lay your head, on my head / On my head, on my couch / I ain’t got the time”. Loreen would rather do things her way: “Craving the comfort from that empty seat / I ride on my own”.

Regardless of whether the relationship she refers to is physical or metaphorical, the song’s lyrics convey her desire not to conform to the stereotypes often seen in today’s music industry — particularly in pop-laden Sweden.

Loreen – “’71 Charger”

Life According to Loreen Documentary

Although teased to her 86,000 Instagram and 325,000 Facebook followers over the past week, the first preview of “’71 Charger” actually came from a documentary broadcast on SVT2 on 8 September.

Entitled Livet enligt Loreen (i.e. Life According to Loreen), the show featured interviews with the 2012 Eurovision star, as well as a look into her current work in the recording studio.

In addition, the documentary follows Loreen back to her family in Morocco, delves into her relationship with her mother, and also looks at her work for organisations such as The Swedish Committee for Afghanistan.

It also deals with issues that we haven’t frequently seen Loreen talk about in interviews before. Discussing the idea of being a ‘one hit wonder’, she admits that, for her, the creative process can take time.

“Through these years I have had creative dips,” she says. “The reason has been that when you create and don’t have an outlet you end up, at least I, in a creative dip”.

However, it’s clear that the creative juices have begun to flow once again with the release of Nude, which recently surpassed over 1 million streams, and the upcoming album. Comparing her new music to her previous releases she notes that “it’s honest and more scaled off” and “a little more naked.”

And if you just can’t wait for the new album, you’ll be glad to hear that Loreen teases yet another new song on the documentary. Called “Love Me America”, you can see an acoustic version of the song at 3:15 in the video below.

So, what do you think of “’71 Charger”? Are you excited for the upcoming album? Do you think Loreen will be able to move past being a one hit wonder? Let us know in the comments below!

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David
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David

We already got first glimpses at this musical direction in the live remix versions during her tours back in in 2014 and especially 2015 when she added live instruments such as the electric guitar to all the arrangements. Her old label wanted her to be dance/pop so she was never allowed to produce something in a different style. I personally always prefered the live versions of most of her songs so i am very happy that she brings this sound to the studio. Nude was basically the sound of the 2014 tour, 71 charger sounds like the late 2015 tour.… Read more »

Rich
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Rich

I am very happy with the new direction of style that Loreen is taking us…okay “71 Charger” may not have the instant appeal like her earlier releases but it is still an exceptional track, bringing much needed variety. showcasing her vocals in a different guise and style like “Statements” did earlier this year. The acoustic version of “Statements” really helped to convey the powerful message for me initially drowned by the heavy produced chorus in the original single and remix tracks, saying that i like the direction her music is going in general though. I can’t wait for the release… Read more »

Austria
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Austria

flop?

uniqa
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uniqa

you wish

Denis
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Denis

I gave up trying to understand Loreen’s mumble a long time ago:)
But it’s still a so good, and I enjoy every song!

Warrior
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Warrior

The warrior part of me is extremely pleased with how well the casual public has reacted to this track. Altho no other radio media has picked up the song, but Sweden, the reaction has still been overwhelmingly positive. That being said, personally this is the first time ever that I am genuinely disappointed in the musical direction Loreen has decided to take. I thought that she could do nothing but out-do herself (Statements became an obsession to me, and I still love it to bits – not to mention Heal album, which I listen to daily even today). But this… Read more »

Toni
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Toni

The only issue with this review I have, is that you claim the problem with not understanding what she says is due to her “poor enunciation”. Excuse me, but no. Has anyone ever had a problem with understanding what she sings about on the 2012-2013 album Heal? Nope. The problem is vocal processing, not how Loreen pronounces the words. Like on NUDE EP, Statements (Seb Furrer produced), you cannot make out much of what she says without lyrics. That is due to the way Seb filters the vocals, not due to the way she sings. While Seb is amazing at… Read more »

Derios
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Derios

i second that.

Warrior of Loreen
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Warrior of Loreen

71 Charger is masterpiece. Loreen is still the Queen of Eurovision.??

Gaby Gusto
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Gaby Gusto

Awesome song I can’t stop listening to. I love it.

Gav
Guest

I love the acoustic “love me America”. I want more.

Iv not really felt like re-listening to any of the “nude” releases and I’m not a fan of 71 charger…

…gutted as every other release – im in it with you- statements – Paper light – all of them are amazing.