Back in November Azerbaijan revealed that pianist, vocalist and composer Aisel would represent Azerbaijan at Eurovision 2018.
And today the stunning singer gave Eurofans plenty to chew on, revealing that she’ll release her song on the 4th of March.
Arriving at the song has been a labour of love — and miles. As her teams explains to wiwibloggs, she’s spent the past few months traveling Europe and recording demos, which included songs in her native language with ethnic flair, jazz tracks and mainstream pop tunes.
Ultimately — and in conjunction with music experts at home and abroad — she narrowed down her vast selection of songs to her three personal favourites.
Well aware that Aisel needs to appeal to a broad selection of tastes, her team conducted a focus group that included 300 people from 31 countries. Unlike in Germany, where fans and music experts knew they were working on Eurovision material, none of the participants in the Azerbaijani screening were told why they were listening to the songs, what the songs would be used for or who the singer was. They simply rated like or dislike.
From all that data a winner emerged — and one that received 87% likes. It will drop on 4 March at 12:00 CET.
Despite earlier reports from local media in Azerbaijan, we can confirm that there will not be any Azeri lyrics in the song. It’s in English.
Azerbaijan’s Eurovision 2018 postcard
Aisel’s travels have also taken her to Eurovision 2018 host country Portugal, where she filmed her postcard in the small town of Monsaraz.
In a statement sent to wiwibloggs, she said: “I feel that what you will see is going to be very authentic, beautiful and ‘uplifting’, just as the experience I had in Portugal those days!”
“I was very lucky that my postcard was shot outside Lisbon in a truly extraordinary place called Monsaraz. The unique experience of Monsaraz wound up with the ballon flight above the biggest artificial lake in Europe and endless green fields.”
“I have to admit that before the flight I was excited and at the same time little afraid… though by the time we started floating in the air the fear disappeared and I truly enjoyed this wonderful journey.”
“Last but not least, the crew was amazing, very kind and helpful! I can’t wait to see the result of the postcard.”
Are you looking forward to hearing Aisel’s song? Which genre do you hope that she went for? What do you think of their approach to the focus group?