Cross my heart and hope to die! Only yesterday we learned that “X My Heart” would be the name of the song Aisel would sing for Azerbaijan at Eurovision 2018. And as the clock struck midnight in Baku, the song became available for the world to enjoy. Stepping away from her jazz roots, Aisel delivers radio-friendly, Spotify pop. So let’s hit play and see what it’s about…
Going radio-friendly doesn’t mean deleting Aisel’s beautiful voice. Her smoky, jazz quality remains on fine display, helping to elevate pop to something greater.
Back in February, we discovered that “The Dream Team” – Russian music extraordinaire Philipp Kirkorov and Greek composer Dimitris Kontopoulos were behind the Azeri entry for 2018. Since then, Aisel had been travelling all over Europe recording multiple demos in both Azerbaijani and English across piano-led jazz songs and mainstream pop music, and it’s clear that in “X My Heart” they went for the pop route.
The song is written by Sandra Bjurman of “Running Scared” (Azerbaijan, 2011) and Dimitris Kontopoulous of “You Are The Only One” (Russia, 2016). It was recorded in London and arranged by Tim Bran of “City Lights” (Belgium, 2017), and the stage design will be looked after by Fokas Evangelinos of “This Is Love” (Greece, 2017). So yes: You can expect great things.
“X My Heart” was decided upon by Aisel herself, as well as the team behind Aisel conducting a focus group including 300 people from 31 countries that didn’t know the purpose of the song and what it was being used for. It was met with an 87% approval rating, and there’s no doubt that the Azerbaijan delegation will be seeking a similar approval rating from the juries and voters come May.
What do you think of “X My Heart”? Are we heading back to Baku in 2019? Sound off in the comments below!