His Albanian-language song “Mall” translates as “Yearning” — and Eugent Bushpepa has brought that feeling to life in his official music video.

Directed by Ajola Xoxa, who happens to be the wife of Tirana’s mayor, the video captures a sense of longing and nostalgia through black-and-white imagery.

Throughout the video two dancers — poised, elegant, striking — struggle to come together because of the sea of dancers that surround them.

At times there are major tussles, as interlopers block their outstretched hands. But ultimately love wins the day and our stars rise toward the sky, leaving the tangle of bodies behind them.

It’s an appropriately triumphant video for the anthemic song, which conjures feelings of hope amid the chaos.

It’s unclear whether the stage show will mirror the music video in any way, though Eugent has made it known that he will share the stage with his band and two female backing singers. He added that it’s still too early to decide 100% on the staging.

Planning the staging is just the latest step in a long journey for Eugent.

In December he became the very first Eurovision 2018 act to reveal his song. And earlier this month, more than three months after winning Albania’s selection, he finally released the cut-down version of the song.

The earlier version lasted for more than four minutes. In cutting it down to the required three minutes the Albanian star crated a more efficient, high-impact piece. It packs a punch more quickly and will manage to keep the attention of viewers whose minds may have strayed in the longer version.

With 90 seconds to lose, the Albanian team have removed a verse and rearranged things a bit. The guitar isn’t as loud, so Eugent’s vocals stand out more. The chorus now starts with a quieter half before kicking into the power notes.

During this cycle of Eurovision, Albania has enjoyed some of its most positive fan reviews ever, with many applauding the uplifting nature of the Albanian song and Eugent’s solid vocals. Despite being a rocker, he’s able to cut across genres and demographics.

Albania is currently 15th in our poll, “Who should win Eurovision 2018?”

Albania will compete in Semi-Final 1 — the so-called semi-final of death — on May 8. He performs in the first half of the semi, alongside the likes of Azerbaijan, Belarus, Belgium, Bulgaria, Czech Republic, Estonia, Iceland and Israel.

What do you think of the official video of “Mall”? Let us know in the comments box below.

Read more Albania Eurovision news

34 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Anita
Anita
2 years ago
Anita
Anita
2 years ago

@William Lee Adams – this is news and we need your reaction I think! But I guess you will have plenty opportunity because he seems to come to London, Amsterdam, Tel Aviv, Madrid? His voice is finished after all that 😉 https://www.youtube.com/watch?v=aqifn5OpbCs It seems Eugent is taking every risk – and I think he is right. The SF1 is so competitive – kill it or you will be killed 😉 I love that the very high notes are back, now they are even going very very high. He should keep them for the last chorus. The hat needs to go… Read more »

AngieP
AngieP
2 years ago

Beautuful music video for a beautfiful song. Though I prefer the original because I don’t really like changes, the song is still strong. Thank god they did a good revamp. Hope it qualifies.

Anita
Anita
2 years ago

I have found this and the answers show his wonderful personality, don’t you think? http://eurovision-fr.net/news/lire.php?id=4885

Anita
Anita
2 years ago

I would be very grateful to get to know what Eugent said in this interview? https://www.youtube.com/watch?v=RAXCOe8k-go

shark
shark
2 years ago

For done reason, I enjoy Albanian entries almost every year. They ask kind of sound distinctively Albanian, maybe it has something to do with harmonies, I don’t know, but they just still into my head immediately. And the language is very intriguing. For done reason, it gives me a false sense of familiarity, even though I don’t understand it, and it just sounds nice. Eugent’s vocals are great. One of my favorites this year

Vasili
Vasili
2 years ago

Ok fine, whatever floats your boat.

Sangfreud
Sangfreud
2 years ago

Eugent has proven that he’s a killer live singer, and he has a commanding stage presence. His performance will be strong and emotional, and that will surely put this song in the final.

This song is so beautiful, I hope it does really well.

Anita
Anita
2 years ago

@ERDI TEJECI thank you for the article.
I would love to know what Eugent said in this interview – is it possible that you translate the main answers and post them? – I would be very grateful. https://twitter.com/ESCAlbania/status/978590321587163137

Anita
Anita
2 years ago
Reply to  Anita

P.S.: He mentioned wiwibloggs, that’s one of the words I understood 😉

Anita
Anita
2 years ago
Reply to  Anita

Many thanks for your answer – very much appreciated.

Anita
Anita
2 years ago
Reply to  Anita

Can you help with this interview too? Please and thanks in advance. https://www.youtube.com/watch?v=RAXCOe8k-go

beccaboo1212
2 years ago

Love, love, LOVE it! 😀

Ok_But
Ok_But
2 years ago

It is a very nice song. But the 100 percent hetero-normative video with not a single gay or lesbian or bisexual couple makes it a bit weird for quite a large part of Eurosong audience 😛

Mau Mau
Mau Mau
2 years ago
Reply to  Ok_But

Does MMF threesome appearing in the video count?

Tibor
Tibor
2 years ago

Oh, Eugent, well done. Tough semi-final, but I still hope that this will go through and slay in the final, it certainly has the potential to do so. One of the best vocalists this year who has proven that he can sing this live. His voice has a little hard rock vibe, something I’m usually not to keen on, but since the song has this more folksy feel to it (I’m a sucker for three-four time!), I can’t stop listening to it. It’s the best Albanian entry I can remember, even better than “Suus” which I also loved at the… Read more »

Joe
Joe
2 years ago

Also let’s wipe out any speculation here: Israel has to qualify. Has any non-automatic qualifier become this big a hit and not qualified?

Azaad
Azaad
2 years ago
Reply to  Joe

It likely will unless it flops live. It probably won’t win.

Joe
Joe
2 years ago

Like many artists in semi 1, I haven’t ruled him out yet. Thruthfully, the only entry in semi 1 I’d call DOA is Iceland’s. The rest I could see qualifying in some way or another, even the ones I’m not as crazy about (ok, the *one* I’m not as crazy about). Gonna be pretty brutal, but I’m interested in seeing how it plays out. No matter what happens, I’m gonna be at least a little disappointed.

Lourdes
Lourdes
2 years ago

I’m soo happy for this video. I was kinda disappointed when the revamped version was out and the video was the same as FiK. Now this is perfect! I love everything about this song ( currently #4 on my personal list). I can’t stop listening to it everyday! As I also live away from my country and loved ones, this song speaks to me in so many levels. I’m seriously mad for the fact that this song is so underrated (I’ve started to repeat myself by now, I know). But this is such a soulful and impactful song and it’s… Read more »

shark
shark
2 years ago
Reply to  Lourdes

This is so strange and wonderful: I don’t know why Albanian but I really enjoy the end and this does sound like a poem

blondboybc
blondboybc
2 years ago

The artistic and symbolic video totally complements the song’s message of yearning “mall”. I’m sure this studio version doesn’t do his voice justice. He’s likely one of the best male vocalists this year! Go, Eugent! Remains in my top 4!

PP
PP
2 years ago

For me this si best song from Albania from 2012.
My TOP 3 songs from Albania
1.2010
2.2012
3.2005

Goncalo Pereira
Goncalo Pereira
2 years ago

Albania this year is like a little diamond, almost lost in this noisy semifinal, yet shining bright. Good luck <3

Clément (france)
Clément (france)
2 years ago

I love the video ? Well-done Albania ? Lyrics, melody and acting of this song are great connected. Also Eugent is so HOT ?

Briekimchi
Briekimchi
2 years ago

Oh his voice is so good!

Jo
Jo
2 years ago

That’s my boy Eugent over there. RESPECT!

Tomás davitt
Tomás davitt
2 years ago

This song could be a dark horse to qualify from the semi of death. I think the juries will love it

Branko
Branko
2 years ago
Reply to  Tomás davitt

Yes, but I fear the juries will not vote in favour of this song due to being performed in Albanian (and not in English).

Jo
Jo
2 years ago
Reply to  Branko

Juries have no taste. Look at they did to Hungary last year.

Eve
Eve
2 years ago
Reply to  Jo

Yes, after what they did to Hungary last year, I don’t put my faith in juries anymore.

Clément
Clément
2 years ago
Reply to  Branko

Portugal song wasn’t English but won.
Albanian language sounds beautiful to me, even though I don’t understand a word. It’s like no other language, it sounds so mystical and magical.

Team Ma
Team Ma
2 years ago

My Genti, you can do it, you will slay the stage ???

blondboybc
blondboybc
2 years ago
Reply to  Team Ma

He will!