It was standout moment in national final season and elevated Estonia’s Eesti Laul to new heights. But now there are doubts about staging Elina Nechayeva‘s projection dress performance in Lisbon in May.
That’s because the total cost for the performance comes to an eye watering €65,000 and Estonian broadcaster ERR doesn’t have the funds to pay it yet.
ERR doesn’t have additional funds set aside for the delegation this year and Eesti Laul had less callers than recent years.
Estonian Head of Delegation Mart Normet has revealed the costs are so high because of the complexity of the performance:
“The most expensive projector to rent on the Estonian market is € 1,100 a day. Eurovision needs a much more powerful projector, which is not available in Estonia. But even if the price is 1100 euros a day, they will need three projectors, which will make it 3300 euros a day.”
The costs are compounded by the amount of time the Estonian delegation need to rent the projectors for Eurovision. Rehearsals start weeks before the contest itself and to work with the product team the projectors need to be rented for almost a month.
The Estonian team also need to fly in the projection video artist so that the design for the performance can be done.
But, with Estonia flying high in the odds to win Eurovision, Normet believes the dress is worth the money. The question now is how ERR can find the money to fund the performance.
“Of course Elina is such a great singer that she could go to Eurovision in a pretty dress and just sing, but right now we are talking about something that has a big wow-factor.”
Since producers began deciding the running order in 2013, they’ve typically scheduled more complex performances for after ad-breaks, to allow time for the stage team to put the performance in place. Historically commercial breaks in the semi-finals have happened after the fifth and fourteenth songs.
Elina’s draw in ninth position is one of the pimp slots, but also could imply producers aren’t anticipating needing extra time to stage the complex projection dress performance.