He is the Ukrainian pop sensation who sang “Forever” for Belarus at Eurovision 2018, and showcased one of the most visually spectacular stagings of the year. Last week, Alekseev gained more momentum by dropping “Sberegu” on his 25th birthday. Currently, this hit single is making waves in the CIS states, and the official music video has already surpassed a million views.
Taking on a telenovella narrative, feelings of love and affection are laid bare in the music video. Alekseev assumes the historical depiction of the hero, and remains the central character of the visual storyline.
Despite the modern production here, Alekseev’s voice soars, and penetrates the beats. “Sberegu” is Eastern in flavour, but at the same time, has a strong Western appeal. The song combines edgy electronic production with Alekseev’s warm, R&B-tinged vocals.
In the music video, Alekseev plays a hero who writes his own story by literally typing out the scenes of his life on a typewriter, inscribing his ideas on paper. Flashes from the past inspire new realities. Maria Kolosova, a ballet dancer plays his love interest in the video. Together, they sizzle.
“Sberegu” — which literally translates to “Saviour” in English — sees Alekseev return to the sounds that launched his super-stardom in the CIS region. Recently, we attended the Big Wedding outdoor concert in Kyiv, where Alekseev performed this track to thousands of revellers.
Do you like Alekseev’s new track? Do you prefer him singing in Russian? What do you think of the music video? Please let us know in the comments section below.