It’s already been two months since Israel’s victory in Lisbon and things are looking good for Netta — not only artistically, but also economically.

Earlier this week Israel’s leading communication company “Partner” launched a new campaign to promote its digital television service with Netta as its star.

The campaign, which was shot in Eurovision 2017 host city Kyiv, builds on scenes, sounds and phrases taken from Netflix series including Money Heist, Narcos, and Orange is the New Black.

Initially seated on her home sofa, Netta flips through the channels before deciding on Netflix and becoming part of the action in front of her. Her sofa magically transports her into the series where she takes on an active role in the creative, making music as she responds to the scenes unfolding around her.

Her looper, chicken sounds, unique outfits and facial expressions are all integrated into the campaign.

For instance, as the kids from spook series Stranger Things race down the road on their bikes saying “Oh my god”, Netta riffs on those words before her sofa shoots her into the sky — seemingly drawing the attention of the kids below. But before you know it her couch slides into one of Queen Elizabeth’s many palaces in The Crown. She introduces herself to Liz and Prince Phillip with her instantly recognisable sound. This is how you enter a room!

Terry Yaskil — partner’s Chief Marketing Officer — told Globes why Netta had to be his star.

“We’re excited to be part of an original campaign with a young and talented artist like Netta,” he said. “She has an amazing ability to transcend conventions and penetrate straight to the heart with her musical truth. Her artistic footprint stands out in the campaign.”

Spotify “Out Now” playlist

Netta has plenty of other reasons to celebrate. On Thursday “Toy” was added to Spotify’s prestigious “Out Now” playlist, which the streaming giant curates to promote noteworthy releases.

Her inclusion will, no doubt, help put her in front of new audiences who haven’t had the pleasure of discovering her or her sound.

She’s in good company. Other artists on the list include Years & Years, Troye Sivan, Khalid and Lorde.

Are you loving the Partner advert? Which scene is your favourite? Let us know in the comments section below!

Read more Israel Eurovision news

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Curve
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Curve

Netta knows how to make a good hype

Joe
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Joe

I love it! Hope that’s what her new stuff sounds like

JohnD
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JohnD

Brilliant Netta!! She is so funny 🙂 (really laughed my ass off 🙂 )

Lemon
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Lemon

Nettaflix 😀

Fan
Guest
Fan

Important thing to note: Netta mixed an old children’s song with Netflix series’ quotes in this commercial . Many of the ideas in this video were hers, and I think it shows.

Here’s the song, called “summer vacation” https://www.youtube.com/watch?v=e9lQpiSO6XM
If I didn’t know about Netta I’d be amazed with her ability to transform songs, but this is pretty ordinary of her at this point, she makes it seem so easy. Can’t wait for her next single 🙂

Fan
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Fan

And for those of you that haven’t heard any of her covers, here are a few:
What is love: https://www.youtube.com/watch?v=YOeBeUynsFk
Original: https://www.youtube.com/watch?v=HEXWRTEbj1I

Abanibi: https://www.youtube.com/watch?v=U-nmNGH6bFU
Original: https://www.youtube.com/watch?v=DzGnWSIuJvo

Ktzat Meshugaat: https://www.youtube.com/watch?v=gUG2DlBHf6k
Original: https://www.youtube.com/watch?v=PES7UqN6uv0

The lyrics are the exact same but she changed everything else. The genre of the song, the way it’s sang, the music… they all sound completely different.

Anna
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Anna

Thanks 🙂

Nitz
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Nitz

Loved it, very cool!

Paul
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Paul

I love it! I’d b quite happy if this is her next single!

Loin dici
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Loin dici

We always expect wacky posts when it’s about Netta, and look what we have here! ? it’s GOLD!

Sio
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Sio

This commercial has the WTF effect Japanese commercials have, which is very Netta-like.

I cringed a bit at first, smiled, then laughed my ass off. It’s just like her music, you have to watch it twice to understand what the hell just happened.

ESC fan from US
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ESC fan from US

BEST. ADVERTISEMENT. EVER.

Roy Moreno
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Roy Moreno

Wait, there’s a second Israeli Wiwiblogger? :0

Lemon
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Lemon

Good! As the first one didn’t do much for Netta here. I really cringed when on one of the wiwiblogs YouTube videos before the final, when William went through all the wiwiblogers, asking which song they want to win… and the Israeli guy said something along the lines of: ’ Toy/Netta/Israel, just because they will kill me in Israel if I said any other song’. I didn’t like his answer at all!

Roy Moreno
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Roy Moreno

I actually find it funny xD

Lemon
Guest
Lemon

I guess your way off seeing it is better, iIm Just frustrated with him not pushing up Netta next to Eleni here on wiwibloggs. But this new guy is doing a great job with this piece – so I’m happy 🙂

Eastman
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Eastman

Stop creating fake rivalries between female artists.

Lemon
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Lemon

I didn’t creat a rivalries between them… I want equal exposure for both!

Lemon
Guest
Lemon

Any (not a) rivalries between them

Anna
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Anna

Lemon wrote “pushing up netta NEXT to Eleni” not ‘instead of’ or something like that… Do you disagree withe equality, Eastman?

Felicia
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Felicia

She’s getting the success she undoubtedly deserves!!