As we previously reported, JOWST has submitted a track for consideration from the BBC panel for Eurovision: You Decide. The 2017 Norwegian representative has shared his passion for the contest on social media ever since his stint in the contest, and has poured it into writing songs for the 2019 contest in Tel Aviv.
Speaking to Wiwibloggs on Wednesday, JOWST opened up about his decision to try and create the best song possible for the United Kingdom as opposed to his native Norway.
JOWST eyes up UK talent and one hell of a challenge…
First of all, he made it clear that he does not want to take part as an artist, but as a songwriter. He wants to use the talent the UK already has — he knows the artists here can really slay with the vocals! When discussing why he chose the Big 5 nation, JOWST — real name Joakim With Steen — focused on the talent pool.
“The reason I chose the UK is because of two things mainly. One is that they have the biggest potential. Some of the biggest and best artists and songwriters are from the UK”.
He further elaborated that the generally poor attitude of the average Brit gives him motivation to take part.
“The UK has the worst ‘attitude’ against ESC in general. You could probably say reputation. So I feel it’s also the biggest challenge. I want to prove to the people there that it’s not about politics, it’s just about the song/performance and the emotions.”
To get fans even more excited about the involvement of the EDM producer, he has dropped a few names of those helping him. As if he wasn’t fabulous enough, fellow Scandinavian former participants Norma John and Morland have helped him with a track which has been submitted to the Beeb. Whilst Morland was considerably more successful in the contest (eventually winning the Marcel Benezon composer award in 2015 for ‘A Monster Like Me’), Norma John’s latest music has been modern and achingly cool, so their influence shouldn’t be simply put down to “slow ballad”. This year they released the upbeat ‘Hellfire’ which showed a new flair to the Finnish duo.
JOWST’s sound will certainly be present in some of his songs. Whilst speaking with Eurovision Norway, he stated that “some of them are sounding like JOWST, others aren’t”. It isn’t clear if the aforementioned collaboration is more EDM or not, but it’s exciting nonetheless.
The UK can win when the BBC want to?
As mentioned previously, JOWST is aware that the UK’s attitude toward Eurovision isn’t quite there yet. He wants to improve this, that’s for sure! He referred to a time when mega-famous British artist Robbie Williams said he’d be willing to sing at the contest if the BBC were willing to win. It was inferred that they can win if they want to. It’s a case of actually making the most of the potential.
What do you think to JOWST’s comments? Would you like to see an EDM style song at the contest or something more laid-back like his Scandi-counterparts sent? Do you think his songs will be chosen for Eurovision: You Decide, or is it just too early to say? Either way, we’re excited and we want to hear your thoughts! Let us know in the comments below!