They are one of the largest businesses dedicated to the research of ancestry and family trees, offering DNA kits that make it easy for everyone to discover their roots. And now My Heritage is an official sponsor for the largest entertainment show in the world.

Earlier this month the EBU named the DNA specialists as Presenting Partner of the 2019 edition of the Eurovision Song Contest. The company has been granted a number of benefits as the main sponsor of the contest, including access to extensive media coverage, events and digital rights.

Jon Ola Sand, the Executive Supervisor of the Eurovision Song Contest, said the idea of lineage and building bridges across borders fits well with the goals of Eurovision.

“We are excited to have MyHeritage on board as Presenting Partner for the Eurovision Song Contest 2019. This new partnership is the perfect fit; underpinning our core values of diversity and inclusion, whilst bringing together different countries and nationalities in the spirit of discovery and creativity.”

My Heritage, an Israeli company founded in 2003, has become one of the largest genealogy websites in the world. Since 2016, the company has offered DNA testing to over 100 million registered users. It is said that they will work to reveal the DNA connections between past winners, participants and fans of the song contest. #JoinTheFamily!

Aviram Levi, the Chief Marketing Officer of MyHeritage, said:

“We are delighted to partner with the Eurovision Song Contest. As one of the world’s greatest gatherings that celebrates cultural diversity and creativity, we share the Eurovision Song Contest’s values. Helping people strengthen their bond to their families by establishing a connection to their family history and cultures of origin makes them realize that, while we are all unique, we are also more similar and connected than we think.”

The popularity of DNA testing services is at an all-time high. And so is enthusiasm for Eurovision — a massive multinational event that features a variety of cultures and languages. There hasn’t been a shortage of heritage-related songs and concepts — perhaps most evident in Armenia’s Eurovision 2015 act Genealogy with the song “Face The Shadow”. Family ties show up in every edition. In Lisbon, we had the rocking sibling duo of Zibbz and the emotional display between Lithuania’s Ieva Zasimauskaite and her husband in “When We’re Old”.

What do you think? Do you think this will enhance the heritage of the contest and help us #CelebrateDiversity? Are you a distant cousin of Dana International? Let us know down below!

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Joe
Guest
Joe

I got, I got, I got, I got loyalties, got royalties…

James
Guest
James

Maybe this as a possible slogan although it’s a bit cheesy.
Tel Aviv 2019: #DoNotAssume

Maya
Guest
Maya

Netta can now finally find her Japanese roots …

Maya
Guest
Maya

our prime minister thought that he is 100% Ashkenazi Jew. His brother made it and found that they have also Sparadi DNA.. and it was a big deal here in Israel. Take in mind that their father made a huge reserch on the deportation of Jew from spain 1492, without even knowing that he is a decanded of them (or his wife) . .. check the wiki. Ben Zion Nethanyahu…TRUE STORY

Maya
Guest
Maya

My grandparents came to Israel from Greece (Saloniki & Seres) in 1947after the War ///They managed to hide from the Nazis They spoke Spanish-jewish=Ladino (as well as Greek) as their far family was deported in 1492 from Spain. All my life I thought that I’m Spharadic Jew (originaly from Spain) . I checked it in MyHeritage and found that there is more Ashkenazi (East Europe) % in me than Sfaradi (Spain)…After the jews spread all over Europe from Spain & Portugal, they mixed a lot with Ashkenazi Jews (and with Mizrahi Jews when they came to north Africa and Asia).… Read more »

Tuga
Guest
Tuga

Very interesting. I am Portuguese and I was convinced that I had Jewish and/or North African ancecetsry. Instead I am 60% Irish/Scottish and the rest Iberian/Western European and Mediterrean. ..

Nikki
Guest
Nikki

ANd I’m fro Spain but I’m pretty sure I have Arabic roots as I can actually pass, and I have passed, for Arabic.

Roy Moreno
Guest
Roy Moreno

“Are you a distant cousin of Dana International?” OMG xDDD

Maya
Guest
Maya

No !!!! ..she is from Yemen. No one is from Yemen here… Maybe Boaz or Izhar (a-bani-bi) or Gali (Milk and Honey)… Yemenite Jews are very few in #….but they are good singers…

Roy Moreno
Guest
Roy Moreno

I actually know a lot of them, they are not that rare 😛

Maya
Guest
Maya

No. They are very small in #. Thouse you know are already mixed with others (Harel Skaat is half Iraqi Jew…etc..)

La Signora
Guest
La Signora

I would like to have Dana as auntie

surprise
Guest
surprise

We will find out that Ieva Zasimauskaite and her husband, are actually brother and sister, and one of the Zibbz is conceived with the postman.

Loin dici
Guest
Loin dici

“Linkage of Melodies” “One Gene” “Link in Music” “Our Heritage” “Back To Our Roots”

Well, these are obviously bad slogans.

Maya
Guest
Maya

“One Family”, “We all came from the monkey” ? “We are all Gorillas”… ??

MusicIstheKey
Guest
MusicIstheKey

I agree with some of those you say. But any slogan connected with music is not a bad slogan

@eurovision
Guest
@eurovision

I think that they will use the DNA stuff for the logo and slogan!

Joe
Guest
Joe

Israeli Eurovisions have often featured big centerpieces. Maybe there’ll be a giant DNA strand.