Israel Hayom newspaper is following preparations for the Eurovision Song Contest 2019 extremely closely. Their breathless commentary is coming thick and fast, and we’ve been busy diving into the latest details.
Two weeks ago, they revealed that Israeli broadcaster KAN had published a tender for the construction of the stage including the likely concept of the show. And yesterday another article dropped with details about the postcards — the brief introductory clips that introduce each act to viewers — that KAN intends to produce.
The tender for the postcards
As with the case for the construction of the stage, a tender has been published and candidates can apply until 28 October. The winning applicant will be required to conduct thorough research about the performing artists, select the appropriate locations and deal with all the creative — makeup, outfits and hair.
Before shooting starts (sometime between January and March), two pilots will be made to be considered by the EBU and KAN.
The terms of the tender also require that senior staff — the director, creative manager and photographer — will have experience with at least ten similar productions. The producer must have handled at least three productions in the last three years with a minimum budget of NIS 5,000,000 (€1,200,000 / $1,360,000).
The overall budget for the postcards is in the region of NIS 3M ($715,000 / $820,000).
Curiously, Israel Hayom says that in addition to the usual postcards for each participant, KAN also plans to produce a 5-minute clip with all the the performing artists. They also “hint” that a record number of participating countries may be reached in Tel Aviv (although after Bulgaria withdrew, this seems unlikely to us).
The postcards have become an integral part of the show and they are no longer only “time wasters” to allow technicians to prepare the stage between each entry. In recent years, their focus has been on the artists while they visit different locations in the host country. It’s a great geography and tourism lesson!
Since the early 10’s, the official YouTube channel of the Eurovision Song Contest has been uploading the postcards on YouTube and they get a lot of attention. (Just check out our annual poll on the matter).
Netta’s postcard from Lisbon attracted just over 183,000 views followed very closely by Eleni with 181,000.
What do you think about the idea of producing a clip? Do you have any ideas about the concept of the postcards? Share it in the comments section below.