Israeli media is reporting that OG Hafakot — better known as the OG Group — has won the tender for the production of the 42 postcards for Eurovision 2019.
The tender for the postcards was launched around two and half months ago with an overall budget of around NIS 3,200,000 — that converts to around €750,000 or $850,000. Higher figures had originally been reported.
While the news has not been officially confirmed by KAN or the EBU, Ice.co.il, a media and digital marketing specialist website, is reporting that OG Hafakot has been selected from five candidates who originally applied for the tender.
In contrast to the production of the stage, which will be headed by the German designer Florian Wieder, OG Hafakot is an Israeli company. The decision to award the production to an Israeli company is not coincidental: a few months ago we checked the requirements for the tender and saw that one of them was to have “an Israeli” establishment. Hopefully, this will bring more creativity to the entire production.
OG Hafakot is a leading production company in Israel which was founded in 2002. They have been responsible for major campaigns both in Israel and abroad and they have also — for several years — produced Fesigal, an annual children’s song festival. According to their Facebook page, they have taken part in the production of Celine Dion’s children’s fashion brand – Celinununu.
We’ve looked at their Facebook thoroughly and checked some of their work and it’s very diverse. One of their campaigns is about the LGBT community in Israel which has been fighting for equality for a long time. Curiously, Doron Medale, who wrote Netta’s “Toy”, is their leading performer.
Eurovision 2019 postcard production
Keren Chochma — who also forms part of KAN’s creative team — will oversee the production of the postcards. The shoot will take place between January and early March 2019.
Prior to the shoot, OG Hafakot will submit two pilots for the EBU’s consideration. As we all know, the importance of the postcards cannot be underestimated as they play a crucial part of the show.
In recent years, the focus of the postcards has been on the artists while they visit different locations in the host country. We will have to wait if the same concept will be used in this year’s production.