Back in May, the official music video for Netta‘s Eurovision-winning song “Toy” pushed past Lena and Jesse Matador to become the most watched video on the official Eurovision YouTube account. But now, seven months later, it’s clocked up an incredible 100 million views.
The video was originally uploaded in March 2018 and was the first time Eurovision fans had to hear Netta’s quirky and super catchy song with a message. The music video also introduced Netta’s colourful style and some of the elements that were to be repeated in the stage performance.
After the song won over televoters and secured Israel its fourth Eurovision win, the music video quickly went on to clock up over 58 million views. This put “Toy” ahead of Jessy Matador’s “Allez Ola Ole” and Lena’s “Satellite” music videos — both of which had previously looked very secure at the top of the chart.
It’s even more remarkable to consider that “Toy” achieved this record in just nine months, while Jessy Matador and Lena have had over eight years each to accumulate their totals.
“Toy” still has a way to go before it outranks a some iconic Italian stallions. The music video for the original version of Il Volo‘s “Grand amore” has over 137 million views. Even more impressive is the music video for the original version of Francesco Gabbani‘s song “Occidentalis karma”. It has clocked up over 207 million views.
However, both these videos use the song in a longer form than the version that was entered into Eurovision in their respective years.
Other popular videos on the official YouTube channel include recent Eurovision-winning songs from Loreen, Conchita Wurst, Måns Zelmerlöw; enduring fan favourites such as “Always”, “Hard Rock Hallelujah” and “Düm Tek Tek”; and recent hits “Fuego” and “Lie to Me”.
The grand final performance of “Toy” also features with 31 million views, while the semi-final performance has 21 million views.
Top 20 videos on official Eurovision YouTube channel
- Netta – “Toy” (Music video) 100M views
- Lena – “Satellite” (Music video) 58M views
- Jessy Matador – “Allez Ola Olé” (Music video) 58M views
- Loreen – “Euphoria” (Grand final) 34M views
- Måns Zelmerlöw – “Heroes” (Grand final) 34M views
- Emmelie De Forest – “Only Teardrops” (National final) 32M views
- Netta – “Toy” – (Grand final) 31M views
- AySel & Arash – “Always” (Music video) 31M views
- Conchita Wurst – “Rise Like a Phoenix” (Semi-final) 31M views
- Lordi – “Hard Rock Hallelujah” (Grand final) 29M views
- Sergey Lazarev – “You Are The Only One” (Grand final) 28M views
- Conchita Wurst – “Rise Like A Phoenix” (Music video) 26M views
- Hadise – “Düm Tek Tek” (Preview video) 25M views
- Eleni Foureira – “Fuego” (Grand final) 24M views
- Loreen – “Euphoria” (National final) 24M views
- Mikolas Josef – “Lie To Me” (Music video) 24M views
- Måns Zelmerlöw – “Heroes” (Semi-final) 23M views
- Polina Gagarina – “A Million Voices” (Semi-final) 23M views
- Polina Gagarina – “A Million Voices” (Music video) 21M views
- Netta – “Toy” (Semi-final) 21M views
The chart-topping success of “Toy” is another achievement in a remarkably successful year for Netta. As well as winning Eurovision 2018, she’s reached No.1 on the Billboard Dance Club Songs chart, performed on the Today show, been included on Just Dance 2019, and had “Toy” feature in the lip-sync repertoire of drag superstar Shangela.
What do you think? Can “Toy” make it to 200 million views? What Eurovision videos are you still watching? Let us know in the comments section below!