Eleni Foureira’s new music video for “Triumph” has FINALLY dropped, and we. are. speechless. Released in partnership with lingerie company Triumph, Eleni and her #girlboss crew take the streets of Athens by storm. They attract all the attention as they swan about the city’s fanciest streets, hotels, and rooftop bars.
She’s been teasing us for weeks, hinting at her latest project with the hashtag #togetherwetriumph. From flaunting her flexibility and trademark ‘hairography’ in sunset Insta posts, to showing her business side in chequered, grey suits (though with a touch of Eleni sexiness, sporting a pretty bra instead of a shirt), we’ve been losing our minds waiting to hear what the Greek goddess was going to bestow upon us next.
You do you, girl!
Written with songwriter and producer Alex Leon (who collaborated with Eleni back in 2013 on an English-language song called ‘To Deserve You’), ‘Triumph’ is an uptempo dance track. It’s a banger perfect for clubs all over Europe, with its thumping beats and catchy chorus. Better still, the lyrics are all in English, giving the song even greater potential for international success. In the same vein as Eleni’s other empowering lyrics, ‘Triumph’ encourages everyone — from beauty queens to “in-betweens” — to just OWN IT and live life like it’s “a holiday”. We’re sure it will have you getting those dancing shoes on and brushing off your worries, because as Eleni says, “it ain’t your problem anyway”.
The music video, directed by award-winner Giannis Dimolitsas, sees a group of women absolutely bossing it at life. You can find them cruising through Athens at night in a taxi, and just having fun together in the club, but either way you’ll want to be a part of Eleni’s entourage. Naturally, she and all her girls are all showcasing a variety of Triumph products — including that GORGEOUS grey brassiere — which you can totally buy if you want to steal Eleni’s style. You can’t miss the not-so-subtle Triumph advertising.
Eleni is famously good to her fans, so the new clip features a lucky competition winner. Last year, Eleni and Triumph released a campaign asking women to devote the new song to another woman that has inspired them — and one fabulous winner would get to be part of the music video. We aren’t sure which one the lucky lady is, but they all look like they’re having the time of their life, so we hope it was great fun.
So what can we expect from Eleni next? If her ‘Triumph’ launch party and sneak preview are anything to go by, she’s cooked up some spicy new choreography for us to look out for, as well as some HOT pink new outfits.
We’re also secretly hoping Eleni will release her own lingerie range soon, so we can hope to look just as sexy as she is, but that seems a long way off…