The Wiwi Jury — our in-house panel of music unprofessionals — continues to rate and review the songs competing in the grand final of Sweden’s Melodifestivalen 2019. Next up, we listen to newcomer Malou Prytz with “I Do Me”. Did we love her popaliciousness?
Malou Prytz – “I Do Me”
“I Do Me” reviews
Angus: An ancient proverb says that with age comes wisdom. Well, with youth comes sass. “I Do Me” is an effervescent punch in the face with attitude and energy which nobody expected. The staging is smart, Malou sounds great and she brings a wonderful snark to stage. The impact of Ace Wilder and Isa’s mentoring is everywhere in the performance, and yet it doesn’t feel derivative. This is a potent slice of Swedish pop music and may surprise again in Stockholm.
Antranig: Malou has burst onto the Swedish music scene with an incredible debut. With strong vocals and lots of energy, this came out of nowhere to become a genuine contender at Melfest. Ace Wilder and Isa may be behind it but I’m getting more shades of Margaret in her performance. “I Do Me” could use a bit more movement on stage to give it more of a wow factor but Malou Prytz has already made a name for herself and there’s no reason this can’t go all the way.
Cinan: Melfest always gives us really good staging performances, this one by Malou is also one of these great stagings. The song is really good and I can already hear it on the radio in Sweden and Europe. But I can’t find that special thing that I would love every new song to have, especially a song that might be sent to Eurovision. I like the way Malou sings the song — it lifts the performance. I wish her good luck!
Florian: With her television debut at Melodifestivalen, Malou is taking a big risk. However, with Ace Wilder in the back, there’s a strong team behind this entry. She can definitely work on her live vocals, but we might see a new Zara Larsson here. The Spotify-friendly track surely resonates well with younger viewers and the performance is well executed. In order to be a contender for Tel Aviv, this does need some more tweaking here and there.
Luis: Malou does herself and it works fantastically. While her entry may not be the most exciting pop tune ever, she adds the sass, the fun and the quirky staging and there you go, direkt till final! It’s undeniable that her youth and being relatively unknown are facts that run against her chances, as “I do me” is not a distinctive enough song, but Malou can be very proud of what she will achieve in the final.
Ron: “I Do Me” sounds like a very generic and repetitive teen pop song. It’s cute, but there’s nothing really special or exciting about it. Malou is cute as well and she did quite a good job with the delivery of the song, yet it doesn’t really do (it for) me. Is it the all-female team behind the song or the Zara Larsson resemblance that got it to the final — or am I missing something?
In our Melodifestivalen Wiwi Jury, we have 12 jurors but only room for 6 reviews. The rest of our scores can be found below:
Before calculating the average score, the highest and lowest scores are dropped. This is to remove outliers and reduce potential bias. We have removed a low of 3 and a high of 9.5.