Back in January, three-piece band Lake Malawi won the Czech Republic’s national final. Now the indie pop group has released the full music video for their Eurovision song “Friend of a Friend”. And it has taken a lot of inspiration from Instagram.
Before the Czech national final, all the eight competing acts had a low-budget video shot. The videos were all set in an apartment building, each doing different things with the space. But now that Lake Malawi is heading to Tel Aviv, a proper music video has been shot for the song.
The video begins with frontman Albert Černý scrolling through his Instagram feed. The video soon fragments into panels marked with the video symbol, giving the overall look of an Instagram feed packed with video clips.
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This is one of my favourite backstage photos from the “Friend Of A Friend” video shoot. The directors @jordanhaj & @givinar came up with the whole idea for this one… I really enjoyed the process and how they feel our music, our band and what the song is really about. ? Thank you, guys… ? STAY TUNED TOMORROW MORNING 8:30 CET to catch the video premiere! Ã.
The panels shows videos from a variety of locations. The band performs the song in a plain white studio space, but Albert also gets out and about. He explores the Prague metro and takes a ride in one of Czechia iconic pasternoster elevators.
Lake Malawi have also found a way to include their fans in the video. Viewer-submitted clips appear in the timeline, with fans dancing and lip-syncing along with the song, adding to the positive feeling of both the song and video clip.
The song has also had a slight revamp. Viewers of Lake Malawi’s performance at the second semi-final of Vidbir will be familiar with the new style.
Most notably, the second spoken part (“She was my neighbour….”) has is now sung, bringing a sense of wistful longing. The overall production has been tightened up, giving the performance as stronger sound.
Lake Malawi will compete with “Friend of a Friend” in the first half of the first semi-final at Eurovision 2019 on Tuesday 14 May.
What do you think of the new “Friend of a Friend” music video? Do you like the song’s new sound? Tell us your thoughts in the comments section below!