Rumours have been swirling for months that we might just be getting international star Madonna to grace the stage in Tel Aviv. While negotiations have been ongoing, major financier Sylvan Adams has indicated that, so far, things are “looking very good”.
The Jerusalem Post reports that the Canadian-Israeli billionaire has been apparently wooing the singer for months. Speaking at the Keshet INTV Conference at the YMCA in Jerusalem, Adams said he became involved with the upcoming Eurovision in Tel Aviv in the hopes of bringing a huge-name artist to the show.
“We’ve reached out to Madonna to try to add a little bit of glitz to the event. It’s looking very good that she’s going to come here and participate in the Eurovision Song Contest.”
Israel’s Mako reported that Madonna’s fee is $1.5 million. That’s reportedly for singing just two songs.
The move fits with Adams’ ongoing efforts to fashion himself as a cultural emissary and broker for Israel. He previously brought the prestigious Giro d’Italia to country. The cycling event, which mostly takes place in Italy, had its starting leg in Israel last year.
He’s currently establishing a cultural foundation to bring artists to Israel in order to promote its standing in the world. Israel calling, anybody?
Speaking about Israel’s recent hosting of Giro d’Italia, Adams says it was just the start of something new: