Yesterday, Israeli media reported that golden circle tickets would be downscaled due to security concerns. And with tickets still available for the semi-final shows, KAN has stepped into action and decided to take action and make a statement.
Globes newspaper reports that KAN will now offer free tickets to Israelis who live within 40km of the Gaza Strip, at the south of Israel. The Jerusalem Post also reports the measure is a “sign of support and appreciation” for people in the south of Israel. Local authorities in the south will organise transport for citizens to Tel Aviv.
The idea behind this offer is to fill up empty seats in the semi finals which remain vacant due to the high prices of tickets – in the region of NIS 2,000 (approximately €500 / $560 USD). More than 2000 seats remain available for shows during Eurovision week.
For comparison, in Lisbon last year, prices for tickets were a third of the price than those in Tel Aviv.
Although tickets for the Grand Final sold out quickly, tickets for the semi-finals and dress rehearsals have been slower to move.
It is worth mentioning however that KAN is not the only organisation trying to promote sales and offer discounted (or free) tickets. Tel Aviv municipality has put tickets on a buy one get one free offer for citizens of the metropolitan area. Under the circumstances this will help KAN to make a bigger profit.
With ticket prices being as expensive as they are this year, it appears the Israeli public and tourists alike have decided to watch the shows from home. Hopefully the measures will serve to fill the Expo.
What do you think about KAN and Tel Aviv’s initiatives? Do you think they can solve the oversupply of tickets? Let us know below!