In February he won Sanremo, in May he placed second in Eurovision. Now Italy’s Mahmood has accomplished another milestone. The “Soldi” singer had now clocked up over 100 million views for the music video of his Eurovision entry.
The video was first uploaded in early February, just after Mahmood debuted “Soldi” at Sanremo 2019. In the four months since then, the video has picked up many fans, both within Italy, Europe and beyond.
The “Soldi” video was directed by Attilio Cusani and helps illustrate the emotional lyrics of the song. It symbolises Mahmood’s troubled relationship with his father, his boyhood experiences along with a modern Italian feeling. The style of the music video continued into Mahmood’s staging for “Soldi” in Tel Aviv.
Mahmood celebrated the news with fans on Instagram.
View this post on Instagram
Nel 2011 avevo iniziato a mettere delle cover in inglese su YouTube e più ne mettevo più le visualizzazioni aumentavano, anche ad arrivare a 100,000 views, che già mi sembrava un risultato spaventoso. Vedere che il video di SOLDI ha raggiunto 100 milioni di views mi fa capire che tutto ciò che ho fatto fino ad oggi lo rifarei altri milioni di volte. GRAZIE RAGAZZI , GRAZIE DAVVERO. — En 2011 comencé poner cover en inglés en YouTube y cuantas más ponía, más visitas tenía, incluso alcanzando las 100,000 vistas, lo que ya parecía un resultado muy bueno. Ver que el video de SOLDI ha alcanzado los 100 millones de reproducciones me hace comprender que todo lo que he hecho hasta ahora lo haría de nuevo millones de veces. GRACIAS CHICOS, DE VERDAD GRACIAS. — In 2011, I started uploading some covers in English on YouTube and the more I uploaded them, the more the views increased, even reaching 100k, which to me looked like an outstanding result. Waking up now and realising that Soldi has reached 100M views makes me understand that what I’ve done up until know, I’d do again millions of times. Thank you, THANK YOU TRULY
In Italian, Spanish and English he wrote:
“In 2011, I started uploading some covers in English on YouTube and the more I uploaded them, the more the views increased, even reaching 100k, which to me looked like an outstanding result.
“Waking up now and realising that Soldi has reached 100M views makes me understand that what I’ve done up until know, I’d do again millions of times.
“Thank you, THANK YOU TRULY”
Spain’s Eurovision star Miki had congratulations for Mahmood, writing “When there is talent, it always shines”.
The 100 million views milestone puts Mahmood in good company. He joins the small but slowly growing number of Eurovision acts who have reached over 100 million YouTube views for their Eurovision music videos. Let’s take a look.
Eurovision videos with over 100 million views
4. Alexander Rybak – “Fairytale”: 103.1 million views
This fan upload of “Fairytale” predated the performance uploads from the official Eurovision channel. It’s the only Eurovision performance video that’s reached over 100 million, no doubt helped by a thrilling live performed that outshines the official music video. Its popularity proves that Alexander Rybak’s 2009 entry is an enduring favourite.
3. Netta – “Toy”: 118.2 million views
To date, Netta’s “Toy” is the only Eurovision song to reach 100 million views on the official Eurovision channel. She reached the milestone in December last year, just nine months after it was uploaded. The video has now reached over 118 million views.
2. Il Volo – “Grande amore” – 157.3 million views
Two and a half years after their Eurovision 2015 bronze, the Italian popera trio Il Volo reached 100 million views for “Grande amore”. The soaring, romantic song captured the hearts of fans around the world. The music video has since clocked up over 150 million views and remains a fan favourite.
1. Francesco Gabbani – “Occidentali’s Karma”: 221.3 views
Francesco Gabbani reached the 100 million mark even before Eurovision 2017. The popularity of his quirky music video saw him reach 100 million in April, making him a favourite to win the song contest. The “Occidentali’s Karma” video has since gone on to reach well over 200 million views.
What do you think? Which video is your favourite? What will be the next Eurovision song to reach 100 million views? Tell us your thoughts in the comments section below.