In February he won Sanremo, in May he placed second in Eurovision. Now Italy’s Mahmood has accomplished another milestone. The “Soldi” singer had now clocked up over 100 million views for the music video of his Eurovision entry.

The video was first uploaded in early February, just after Mahmood debuted “Soldi” at Sanremo 2019. In the four months since then, the video has picked up many fans, both within Italy, Europe and beyond.

The “Soldi” video was directed by Attilio Cusani and helps illustrate the emotional lyrics of the song. It symbolises Mahmood’s troubled relationship with his father, his boyhood experiences along with a modern Italian feeling. The style of the music video continued into Mahmood’s staging for “Soldi” in Tel Aviv.

Mahmood celebrated the news with fans on Instagram.

View this post on Instagram

Nel 2011 avevo iniziato a mettere delle cover in inglese su YouTube e più ne mettevo più le visualizzazioni aumentavano, anche ad arrivare a 100,000 views, che già mi sembrava un risultato spaventoso. Vedere che il video di SOLDI ha raggiunto 100 milioni di views mi fa capire che tutto ciò che ho fatto fino ad oggi lo rifarei altri milioni di volte. GRAZIE RAGAZZI , GRAZIE DAVVERO. — En 2011 comencé poner cover en inglés en YouTube y cuantas más ponía, más visitas tenía, incluso alcanzando las 100,000 vistas, lo que ya parecía un resultado muy bueno. Ver que el video de SOLDI ha alcanzado los 100 millones de reproducciones me hace comprender que todo lo que he hecho hasta ahora lo haría de nuevo millones de veces. GRACIAS CHICOS, DE VERDAD GRACIAS. — In 2011, I started uploading some covers in English on YouTube and the more I uploaded them, the more the views increased, even reaching 100k, which to me looked like an outstanding result. Waking up now and realising that Soldi has reached 100M views makes me understand that what I’ve done up until know, I’d do again millions of times. Thank you, THANK YOU TRULY

A post shared by Mahmood (@mahmood) on

In Italian, Spanish and English he wrote:

“In 2011, I started uploading some covers in English on YouTube and the more I uploaded them, the more the views increased, even reaching 100k, which to me looked like an outstanding result.

“Waking up now and realising that Soldi has reached 100M views makes me understand that what I’ve done up until know, I’d do again millions of times.

“Thank you, THANK YOU TRULY”

Spain’s Eurovision star Miki had congratulations for Mahmood, writing “When there is talent, it always shines”.

The 100 million views milestone puts Mahmood in good company. He joins the small but slowly growing number of Eurovision acts who have reached over 100 million YouTube views for their Eurovision music videos. Let’s take a look.

Eurovision videos with over 100 million views

4. Alexander Rybak – “Fairytale”: 103.1 million views

This fan upload of “Fairytale” predated the performance uploads from the official Eurovision channel. It’s the only Eurovision performance video that’s reached over 100 million, no doubt helped by a thrilling live performed that outshines the official music video. Its popularity proves that Alexander Rybak’s 2009 entry is an enduring favourite.

3. Netta – “Toy”: 118.2 million views

To date, Netta’s “Toy” is the only Eurovision song to reach 100 million views on the official Eurovision channel. She reached the milestone in December last year, just nine months after it was uploaded. The video has now reached over 118 million views.

2. Il Volo – “Grande amore” – 157.3 million views

Two and a half years after their Eurovision 2015 bronze, the Italian popera trio Il Volo reached 100 million views for “Grande amore”. The soaring, romantic song captured the hearts of fans around the world. The music video has since clocked up over 150 million views and remains a fan favourite.

1. Francesco Gabbani – “Occidentali’s Karma”: 221.3 views

Francesco Gabbani reached the 100 million mark even before Eurovision 2017. The popularity of his quirky music video saw him reach 100 million in April, making him a favourite to win the song contest. The “Occidentali’s Karma” video has since gone on to reach well over 200 million views.

What do you think? Which video is your favourite? What will be the next Eurovision song to reach 100 million views? Tell us your thoughts in the comments section below.

Read more Italy Eurovision news here

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La Signora
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La Signora

I hadn’t a lot of soldi, I enjoyed listening to fairytales and playing with my favourite toy, I felt such grande amore but I learnt to have occidentali’s karma

Funkerman25
Guest
Funkerman25

If EBU didn’t want to fix the contest, Italy would have won at least twice in recent years.

pepe
Guest
pepe

Funny considering that it was the Italian juries that down voted Mahmood’s biggest threats. Mahmood got less points from both the juries and the tele voters then Duncan. Maybe it is about time for Mahmood’s fans to accept that truth.

Matt
Guest
Matt

So happy for him. I think he will continue to have great success. His music is so modern and relevant.

Polegend Godgarina
Guest

see when u do talentry

Jjjjjj
Guest
Jjjjjj

…the talent comes back to bite

Riin
Guest
Riin

It has so many views because it won Sanremo, not because of Eurovision

Jonas
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Jonas

That’s beside the point. It’s still a Eurovision song with 100 million views.

Lisa
Guest
Lisa

Read the comments below the video and you’ll notice many of them are written by non Italians… and it is a song in italian so the result is even more relevant. And if you want to be so accurate, the 100 millions are only the views of the video in channel vevo mahmood; there is the same video in channel eurovision that had more than 8, 5 million views the day that the video in channel vevo reached the 100 millions . This video has today 24 june 2019 102 millions views channel vevo +8.7 views channel eurovision, so more… Read more »

Patrick
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Patrick

3 italian songs in the top 5! It’s time for Italy to finally win!!!!!

SHKR
Guest
SHKR

Duncan unfollowed Mahmood on Instagram.

Pow
Guest
Pow

I wonder why… he used to comment on Mahmood’s pics… guess didn’t get the D after all

TheDrMistery
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TheDrMistery

Because all he knows that following him is a losing game.

Jo.
Guest
Jo.

He’s following Mahmood again, I think it’s a notice-me-senpai situation…

Loin dici
Guest

Considering that this is a song in Italian, it’s AMAZING!

Michèle
Guest
Michèle

Well done Mahmood – delighted you have joined this small group of over a hundred million views. Continue to love Francesco and his music – check out his new song!

ESCFan2009
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ESCFan2009

I see Polegend screaming rn for hapiness <3

ESCFan2009
Guest
ESCFan2009

Why the dislikes? 😀 Polegend is Italian, he will be happy and I am in for it. Btw, I spelled “happiness” wrong, ofc there are 2 n’s! 🙂

Polegend Godgarina
Guest

bless u hun. i stan for the music not for the charts but when my faves get both quality music and commercial success then i know talent WON

Lisa
Guest
Lisa

Soldi is an amazing song and also the video is a real masterpiece, for me also Soldi is a winner of this esc, not only arcade.
It is having a big impact in s lot of countries.
Good job mahmood and attilio cusani, the director of the video 🙂

Kosey
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Kosey

Soldi is such a classic entry, I’m so pleased it has done so well. The fact it combines raw, authentic emotion with a modern, cool vibe is to be massively applauded. I was a little underwhelmed by the live performance, but as a song in itself, it oozes quality, and the video is just perfect to get the sentiment across if you are a non-Italian speaker. I think this will be remembered as a classic entry in years to come.

Jo.
Guest
Jo.

YAY!!! (:

maladroite
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maladroite

i have always thought francesco gabbani’s 200 million views to be pretty remarkable, and really shows rybak’s star quality in getting that view count for his live performance 😀

Joe
Guest
Joe

His live performance from the semi-final, no less, not even the final.

Africavision
Guest
Africavision

Well technically every single Eurovision song has over a 100 million views since the Eurovision audience is well over 100 million, so even D-mol’s ‘heaven’, Ari Ólafsson’s ‘our choice’, and Fusedmarc’s ‘rain of revolution’ are in the 100 million views club… Yeah yeah, yeah yeah, yeah yeah, rain of REH-VOU-LOO-SHIN! Yas Gaga!
Jokes aside… Well done to Mahmood on this fantastic achievement. It really does, however, surprise me that only 5 Eurovision videos have reached this milestone, given that Eurovision music is so much better than anything on the radio or the charts!

Willy
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Willy

I’m pretty sure the semi-finals have significantly less viewers.

Ieva
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Ieva

I’m still proud of “Rain of Revolution”, one of our more original and funky performances.

KYLLITO
Guest
KYLLITO

RofR is still one of my guilty pleasures. The song has grown on me so much since it was in ESC 2017.

Shuester
Guest
Shuester

Agreed! It didn’t deserve to final, but it won a place in my heart… I should give it a listen.

Lisa
Guest
Lisa

Not only the song Soldi is a masterpiece but also the video. I would have liked the director of the video Attilio Cusani to realize the staging if Soldi in tel aviv…

Roy Moreno
Guest
Roy Moreno

Soldi is super popular here in Israel 🙂
Congratulations <3

Polegend Godgarina
Guest

it’s been number one on spotify n apple music israel for an entire month, y’all israelegends are the most tasteful country ever

La Signora
Guest
La Signora

True

La Signora
Guest
La Signora

Roy come to Italy!

EuroSluuuuutty
Guest
EuroSluuuuutty

Congrats daddy ^__^ Now cúm out of the closet 😛

Preuss
Guest
Preuss

I’m just curious if these views are predominately coming from domestic Italians or the rest of the world given how popular the Sanremo festival is? Italy always get a lot of views on their entries

Lisa
Guest
Lisa

A lot of views come from italy but also a lot from non italians. And this achievement of 100 millions views doesn’t consider the views of the same video in channel eurovision that, the day when the video in channel vevo mahmood reached the 100 million views, had almost 8,5 millions views. These views come all from non italians, and also a parte of the othet video in channel mahmood, read the comments below…

Nikki
Guest
Nikki

Two winners and three Italians. Italy has been due a victory since they came back and this is a good proof of it.

Universe, your move

Crystal
Guest

I keep saying: Italy is always the bridesmaid of Eurovision, never the bride. I’ve got my fingers crossed that Italy’s fortunes will change for the better soon. Two runner-up finishes and a third place since its return, and in the nine Contests Italy has appeared in this decade, it only failed to reach the top ten *twice* (both being two of the three female artists representing Italy this decade, although frankly I actually loved “No Degree of Separation”/“Nessun grado di separazione”). I agree, Italy is much overdue for a win.

Jonas
Guest
Jonas

Right? They’ve topped both the televote and jury vote since their return, yet still no victory.

Polegend Godgarina
Guest

we’ll take consistency (both in quality and in success) without a victory over winning but ending up being fads like portugal anyway

Tom
Guest
Tom

Its only about time, when Italy will win

Minerva
Guest
Minerva

Yeah, Italy is sending great songs the last few years. It’s fantastic to see one of the Big 5 getting back into Eurovision properly. I think since 2015 they have been consistent and I still listen to all of the songs since. I can feel the win is approaching…!

Funkerman25
Guest
Funkerman25

When EBU stops fixing the result, Italy will win

Thunder and lightning it's getting exciting
Guest
Thunder and lightning it's getting exciting

Wooow…congratulations to Mahmood…I love Soldi…it’s a great song…I also love Netta’s Toy and Alexander Rybak’s Fairytale 🙂