Mahmood is on his way to becoming a truly global sensation. But you probably already knew that as his Eurovision hit “Soldi” just keeps producing happy returns. The latest piece of news is that the song has reached 100 million streams on Spotify!
Yes, his performance during the grand final in Tel Aviv was only the beginning. In June, just weeks after Eurovision, his video reached 100 million plays on YouTube, becoming the fifth Eurovision track to do so. And while it may not have won in Israel, the video managed to be the most viewed video on the official Eurovision YouTube channel this past month. It’s called momentum.
From gold to platinum, the song is collecting every colour of the rainbow. Since Eurovision it’s achieved platinum status in Spain, Greece, Switzerland and of course in Mahmood’s home country Italy, where it’s now a 3X platinum-certified record. Just recently it also reached gold status in the Netherlands. He’s truly unstoppable!
The song is still charting on the Spotify top 50 in Israel, Iceland, Switzerland, Lithuania, Spain and Malta. Besides that, several of the biggest summer playlists include the Eurovision hit.
All of that success comes with a very busy schedule: Mahmood is on a non-stop promotional tour. In fact, in a recent interview with a German magazine he said that he has yet to have a week off since Eurovision!
Of course, this success isn’t particularly surprising. During his time in Israel, a news channel devoted a ten-minute programme to the Italian pop sensation. Given his mad skills, mega talent and all the hype, countless fans have already described him as the next Eros Ramazzotti — a legendary Italian singer with 11 albums under his belt.
But Mahmood doesn’t have time to think about all that. Next week he’s set to open for Lauryn Hill in Italy.
What do you think about Mahmood’s success? Did you expect “Soldi” to become a huge hit? And what would you like to see him do next? Tell us your thoughts in the comments section below.