While the team was busy at rehearsals, interviews and wiwi-jamming on ground in Tel Aviv, The American Song Contest was announced, with an aim to bring a Eurovision-like contest to the United States.
With months passing and plans still in development, Peter Settman, founder and executive producer of Brain Academy (the production company in charge of The American Song Contest) has revealed that interest is buzzing in the United States. Speaking to Swedish publication Aftonbladet:
“Interest in a US Eurovision is high among the TV channels in the US. At least ten big players have already shown interest in it (including) the major US networks.”
While he doesn’t go as far as revealing which major broadcaster he has been approached by, he did say he had a meeting with that broadcaster’s top executive:
“I mean is that this guy represented one of the world’s largest TV channels and was extremely interested in this program. We’ll see where it ends up somewhere.”
It’s not the first time a US broadcaster has expressed interest in Eurovision. Network Logo TV broadcast the contest with US commentary from 2016 to 2018, before pulling the plug this year. Netflix has also recently released the 2019 edition for US streamers, and will do the same for next year’s contest.
The format of The American Song Contest is also still under question – while Eurovision is a mix of countries competing against each other, the parameters around this contest is not quite as clear-cut. Peter Settman says it’s still a work in development:
“What is competing in America? Are they the states, or cities, or are they the artists? We are in the middle of that work and, when we think we have the concept, we go out and pitch it.”
The team behind The American Song Contest project includes Europe’s most experienced TV producers, including long term Eurovision and Melodifestivalen producer Christer Björkman and producer Ola Melzig.
At the time The American Song Contest was announced, Peter was hopeful of interest from US broadcasters:
“The timing is perfect. Outside of sports, the Eurovision Song Contest is the biggest TV show on Earth, it unites a continent and everybody gets to vote. We can’t wait to introduce this wonderful competition to the biggest TV market in the world. TV/video audiences are getting bigger every year so this is the perfect time to bring this exciting show to the American public.”
Are you excited by the launch of The American Song Contest? How would you like to see the format driven? Competing states, cities or artists? Let us know in the comments below.
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