After 44 years, the Netherlands is going to organize the Eurovision Song Contest in 2020. And according to the organizing committee, officials want to surprise and delight Europe. To prove the point they’ve been thinking outside of the box — and outside of the board room.

“We didn’t want to come up with the concept for this Eurovision Song Contest in a meeting room in Hilversum,” Sietse Bakker, Executive Producer of the Eurovision Song Contest 2020, said in a statement from NPO. “We are putting The Netherlands in the spotlight internationally with this event, so we decided at an early stage to listen very carefully first.”

“We want the Eurovision Song Contest to become an event in which the Netherlands recognizes itself and for Europe to be positively surprised,” he added. “The Dutch are creative, especially when it comes to making television and organizing events. We have chosen to use that creativity to take the event to a higher level in 2020. Not necessarily bigger, but better.”

Last week Cornald Maas was named as the creative advisor of ESC 2020. Together with the organization, Maas wants to achieve the goals mentioned above. As part of that the organization has created a group of known and unknown Dutch people – referred to as the “Magic 100”.

As reported by AD.nl, these lucky folks were asked to think about how the Eurovision Song Contest could be improved and how things can be done differently; aesthetics; how the show could become more attractive to a wider audience; how producers can engage with viewers before and during the show; and how to transmit positive feelings about ESC and The Netherlands. During street interviews viewers were asked what they expect of the upcoming edition of ESC. The team also conducted telephone interviews with key figures from Dutch music, culture, politics, fashion and media. A diverse group of experts were also asked in workshops to find solutions to specific challenges.

This week, a workshop was organized in Rotterdam with experts and stakeholders to allow the brand new host city to share their vision of Eurovision in their city with the organization. In the end, over 170 people shared their thoughts.

So who was part of the “Magic 100”? Among them are Anna Nooshin (influencer); Lucien Spee (Gay Pride organizer), Rick Brink (Minister for Disability Issues); Alexander Klöpping (entrepreneur); and Kim Putters (from the social-cultural planning office). The organization wanted this group of people to be as diverse as possible.

 

All of that will go a long way to making the show more spontaneous. As Sietse told AD.nl: “I don’t think you’ll see any written jokes from the presenters in May. Also no act where we see them in a car in the beginning and have to hope that they will arrive on time. No, we are not going to do those tricks. It will be more sincere and spontaneous, because that is what the Netherlands stands for.”

The creative concept of the Eurovision Song Contest 2020 is currently being finalized. A diverse selection of Dutch creative agencies has been invited to develop the house style. Later this month the team from the NPO, NOS and AVROTROS will submit the concept to the EBU for approval.

Do you think that the “Magic 100” will do a great job? Do you have any creative suggestions? What are you most excited about? Let us know in the comment section down below!

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Fatima
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Fatima

Is it too much to hope that at least one of the “100” takes notice of the many brilliant comments, ideas and complaints noted on this site alone. By us. And if in 2020 we still have a televote reveal which is spoilable, I’ll be very disappointed.

MVE
Guest

Cuz it was spoiable in 2016-2019?

Darren
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Darren

Sietse Bakker is quite hot.

But anyway, nice to see such a diverse yet Dutch group organizing next years contest. It’s all looking good so far. The Dutch are more than capable of organizing this, so hopefully the absence of Bjorkmann and the Swedish production team makes for a refreshing return to form.

Without Bjorkmann in 2020, it will be interesting to see where Sweden is drawn, how the juries rate them and the success of other countries with Swedish producers.

TheDr Mistery
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TheDr Mistery

Won’t he roll into the contest at some point, though?

Denis
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Denis

As long as they don’t have those terrible camera angles like this year it should be fine.

Bigger
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Bigger

Readers of Wiwibloggs and fans, are there any things that you would like to see next year in particular?

I ask because Sietse Bakker was member (or even founder) of a forum (in Dutch) about Eurovision, many years ago. There is currently a special topic about things that fans would like to see (or changed), and it’s dedicated to him and his team. He and his creative team will definitely read those and maybe even implement it.

Fast Food Music Lover
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Fast Food Music Lover

Written jokes are fine as long as they are good jokes.

Rockfan
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Rockfan

And not making stereotypes of the ESC-fan community…..

MusicIstheKey
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MusicIstheKey

Indeed….

Rockfan
Guest
Rockfan

Whoever make the focus being on MUSIC in this SONG festival has my vote 🙂

Esc1234
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Esc1234

No Bjorkman honey, that’s fabulous! Go Netherlands!l

Marcel Gillebaart
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Marcel Gillebaart

I think I have the perfect slogan for the ESF Rotterdam, someone from the organisation can send me a mail if they are interested [email protected]

Rockfan
Guest
Rockfan

Sorry for going OT 🙂 But why not write about this? 🙂 great, romantic wedding: The Wedding of the day: Måns Z and Ciara

FYROM
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FYROM

Just please please get some new sound and camera producers. It shouldn’t be that difficult to have camera angles and sound that doesn’t feel completely cheap and amateurish like this year

sangfreudx
Guest
sangfreudx

It’s gonna be FRESSSHSHSHSH! Werk het, Nederland!!

Joe
Guest
Joe

Last two hosts have both been great, but the Netherlands are gonna up the ante majorly this year. They are taking this really seriously and it’s very appreciated.

Dawid
Guest
Dawid

Honestly, last hosts I remember were from 2016. From Portugal I can remember “the funny one” woman and from Israel “cringy ‘but they didn’t’ gay man” and older man. Not that there’re anything bad about them, but I wouldn’t call them great for sure.

Joe
Guest
Joe

Nah, I was thinking in terms of host countries:broadcasters vs. emcees. I actually liked the guys this year.

Denis
Guest
Denis

I think they were all OK, nothing more. Apart from Filomena in Portugal and Assi in Israel none of them had Any personality, they just were there. I want hosts who arent just hosts but have personality, are fun and are part of the show. Not just standing thrre presenting. If Netherlands can provide that then great.

pepe
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pepe

So no A Capella Shoes jokes?

Roelof Meesters
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Roelof Meesters

I have a feeling that this might be one of tur best modern Eurovisions ever (at least production-wise) and I’m all here for it.

Mr. Vanilla Bean
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Mr. Vanilla Bean

Sincere and spontaneous is exactly what the contest should be like and exactly what it hasn’t been in a long time, thanks to the EBU and you-know-who. I’m putting all my hopes for this to change on The Netherlands. No other hosts have ever been this promising. I sincerely wish them the best of luck to take back the contest for all of us.

Azaad
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Azaad

This all sounds very promising

Jack Pricefield
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Jack Pricefield

Really glad Sietse Bakker is executive producer of ESC 2020 and already taking good control of the show, pity he left EBU a few years ago, I used to think he would succeed JOS.

Mr. Vanilla Bean
Guest
Mr. Vanilla Bean

Some competent Dutch person should definitely kick Mr. Sand to the curb. Svante was amazing compared to that dude. Unbelievable, all the things that happened on Sand’s watch.