Eurovision is all about reaching through the TV screen and grabbing a global audience. But being crowned the winner doesn’t always indicate chart success. Jamala, who won the 2016 contest, didn’t manage to dent the European market and Duncan Laurence, who won the most recent edition in May, hasn’t managed to leverage his win into long-lasting chart success either.
But looking further down the scoreboard from Tel Aviv, our readers have identified a talent they think has what it takes to hit the radio waves and earn some cold hard cash. After counting your votes, we can now reveal that Italy’s Mahmood has won the Vision Music Award 2019 for Most Likely To Succeed Commercially.
Mahmood takes the VMA by one of the biggest margins, with more than half of your votes going to the Italian stallion. It’s perhaps unsurprising that we expect great things from Mahmood, as over 100,000,000 of us have streamed Soldi on Spotify. Mamhood ain’t just racking up the Spotify hits. He’s also a YouTube sensation, as his Eurovision performance video managed to be the most viewed video on the official Eurovision YouTube channel since Tel Aviv. It’s called momentum.
But Mahmood hasn’t got time to rest on his laurels. Instead he’s launching a European tour, releasing new music such as his sizzling new single “Barrio“, and he even found time to open for fellow megastar Lauryn Hill when she performed in Italy.
Mahmood joins an esteemed list of former VMA winners, who have gone on to top the charts at home and abroad. These artists include Belgium’s Blanche in 2017, Australia’s Dami Im in 2016, Belgium’s Loïc Nottet in 2015 and The Netherlands’ Common Linnets in 2014.
Most Likely to Succeed Commercially: Full Results
1. Italy – Mahmood: 1,947 votes (50.1%)
2. France – Bilal Hassani: 330 votes (8.49%)
3. Cyprus – Tamta: 483 votes (12.43%)
4. The Netherlands – Duncan Laurence: 944 votes (24.29%)
5. Sweden – John Lundvik: 182 votes (4.68%)
Vision Music Awards 2019: The Nominees
This award is just one of a dozen awards we have launched as part of the Vision Music Awards 2019 (VMAs).
Our 13 categories — from best dressed to most wronged at ESC — identify the contestants who left the biggest impression on Eurovision fans, regardless of whether they won the contest or not.
You can watch the nominations video and read more about the awards here.