Måns Zelmerlöw Naked Ad Campaign Horse MEDS

In 13th century England, Lady Godiva rode a horse naked through the city streets to protest oppressive taxes. Now, several hundred years later, Sweden’s Måns Zelmerlöw has followed in her footsteps as part of a promotional campaign for the online chemist MEDS.

The ad — which coincidentally was published on the day of his wedding — sees the Eurovision 2015 winner sing a tongue-in-cheek song about how much he loves the pharmacy brand. Even in his stressful life as a mega-celebrity, the virtual drugstore is always there for him.

The “Heroes” hitmaker parodies the A-list lifestyle over the course of the two and a half minute clip. It includes footage of him writhing in bed, befriending farm animals, and getting caught in a rainstorm. But of course, it’s the naked horseback riding that’s got everyone talking.

Måns Zelmerlöw naked ad for MEDS

In fact, Expressen breathlessly speculates that this could mark the end of Zelmerlöw’s career. Columnist Maria Brander draws comparisons to the four horsemen of the apocalypse and Russian leader Vladimir Putin — a known aficionado of shirtless horse riding.

The tabloid reaction is unlikely to trouble the pop star. He’s donned his birthday suit many times before, including at the QX Gala, on the cover of Britain’s Gay Times and during his hosting gig at Eurovision 2016.

Måns Zelmerlöw naked at QX Gala 2014

In the real world, however, Måns was fully clothed last Thursday as he married his longterm girlfriend Ciara Janson. The pair tied the knot at a lavish ceremony in Croatia. The guest list included a host of Swedish celebs, including Oscar Zia, Sarah Dawn Finer and Carola.

Writing on Insta, he gushed: “So. This happened. I married my absolute soulmate @ciarajzelmerlow on a magical night in front of the best group of friends and family one could ever wish for. We couldn’t be happier and haven’t really woken up yet.”

Måns and Ciara — who enjoyed a night together at the Wiwi Jam in Tel Aviv earlier this summer — have been dating since 2016 and are raising two boys together.

Their youngest, Albert Ossian, was born in May 2018 and is the focus of Måns’ latest single “Grow Up to be You”, which was released in May 2019. Ciara had her other son during a previous relationship, but Måns and his stepson have bonded beautifully.

Ciara, who has taken his name and is now Ciara Zelmerlöw, is known in the UK as an actress.

What do you think of Måns’ ad campaign? Do you approve? Do you want to see more? Let us know in the comments below.

Follow all of our Sweden Eurovision 2020 news.

17 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
Camberman
Camberman
1 year ago

Mans should follow Sergei Lazarev of Russia and make ‘Take it off’ his theme song. If he manages to persuade other men to do the same, we are all winners.

Karlan
Karlan
2 years ago

Måns shows 25-27 cm dick in lying position.
Clearly overestimating yourself

incinerated wig
incinerated wig
2 years ago

Can he just release his n*des already ?
what a tease

Koen
Koen
2 years ago

There are nudes of him on the internet ;). I think somebody toon print screens of some of the snaps he has sent a while back. 😉

Thunder and lightning it's getting exciting
Thunder and lightning it's getting exciting
2 years ago

I just love it!!!

Tobias Henrik Andersen
Tobias Henrik Andersen
2 years ago

Marry me <3

Richard
Richard
2 years ago

Thank you wiwibloggs for bringing this important news to my attention and brightening up my start to the day. Mans appears to have cornered the market in self parody while at the same time being sexy and charming, surely a tricky combination. He’s absolutely lovely.

Adam Jones
Adam Jones
2 years ago

At 1:23 and 2:02 Ahem…. Is that MEDS in your pocket or are you just happy to see me?

Polegend Godgarina
2 years ago

he’s back to his old ways in a desperate attempt to make headlines i see

sangfreudx
sangfreudx
2 years ago

This story is 100% unnecessary, and I LOVE IT.

Mr. Vanilla Bean
Mr. Vanilla Bean
2 years ago

I don’t see it. Sweden is crawling with guys a billion times hotter than him.

Azuro
Azuro
2 years ago

“Ciara, who has taken his name and is now Ciara Zelmerlöw, is known in the UK as an actress.”

No she is not! Reminds me of when Azerbaijan declared the president’s son in law was already a big star in the UK. They’d played his previous song on Radio 2 once!!! ?

Jonas
Jonas
2 years ago
Reply to  Azuro

Ah, yes, Emin, the interval act to rival Riverdance…or not.

BBC journalist : “It looks suspiciously like a family affair, and another opportunity to promote themselves as the ruling family….” EBU Director General : “Yes, that was my first impression as well…” BBC Journalist : “…and what have you done about it?” EBU Director General : “I can’t do anything about it…” BBC Journalist : “…is that acceptable?” EBU Director General : “I’ve been told he’s a really good singer”.

https://www.youtube.com/watch?v=Oea2XGsIbvI

#Azerbaijan

jack
jack
2 years ago
Reply to  Jonas

Ebu being ebu

cassius
cassius
2 years ago
Reply to  jack

In this case EBU is right. The host country must show its culture, and if it’s nepotism…what can EBU say?
-This guy will not be on stage because is the son in law to the president.
He could have been a really good artist, even the most important artist in the country, what can EBU do?

Roma
Roma
2 years ago
Reply to  Azuro

That guy is very famous in Azerbaijan and Russia though. He has a new song with Ani Lorak and the song he sung at Eurovision was a BOP!

Fatima
Fatima
2 years ago
Reply to  Roma

Yes and I quite like his duet with Valeriy Meladze, though he’s not as good as singer as Meladze.