He’s the Czech Eurovision star who’s scaled the charts with hits like “Acapella” and “Abu Dhabi”. But since February, Mikolas Josef has also been the face and body of the Italian underwear brand TEZENiS.
And on Monday, he treated fans to a trio of shots from the undie maker’s latest campaign. Two of the snaps see the lean “Lie To Me” hitmaker sitting seductively on what appears to be a metallic patio chair. Wearing nothing save a pair of boxer briefs, wristwatch and baseball cap, one might worry about the cold bars on his bare back.
Strategic hand placements ensure that no wood bamboo is on display.
A third shot sees him perched on a slightly comfier looking office chair. He also dons a pair of joggers.
In his Instagram stories, Mikolas confidently calls the uploads “fire” as he gives fans an “early Christmas”.
Mikolas has engaged in numerous campaigns since signing with the designer label in the spring. An eagle-eyed wiwiblogger even spotted him in a shop window while walking the streets of Prague.
— wiwibloggs (@wiwibloggs) February 25, 2019
In an interview with our William at the 2018 London Eurovision Party, the star confirmed that boxers were his underwear of choice.
Mikolas isn’t the only Eurovision star to strip off recently. Earlier this month, Eurovision 2015 winner and 2016 host Måns Zelmerlöw went horse riding in the nip for a MEDS advert. The parody clip is bulging with humour and has already caused a stir in Sweden and beyond.
One tabloid sensationally proclaimed that it could mark the end of the “Heroes” popstar’s career.
What do you think of Mikolas’ latest modelling gig? Next stop Calvin Klein? Let us know in the comments below.
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