“Open up” is the slogan of the Eurovision Song Contest 2020.
It’s fitting, both in terms of the song contest — which brings together countries from all over Europe, the Middle East and Australia — and in terms of the city itself. Rotterdam is a diverse city known for its rich history of bringing people together. These values dovetail nicely with the spirit of the Netherlands — a country known for being progressive and forward-thinking.
Producer Sietse Bakker explained the choice this way.
“We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other. We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be. With the slogan ‘Open Up’, we warmly invite people to open up to others, to different opinions, each other’s stories and of course to each other’s music.”
The reveal was made simultaneously on Dutch chat show “De Wereld Draait Door” and via the official Eurovision.tv web site.
Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest for the EBU, said:
“Open Up is the perfect slogan for the Eurovision Song Contest as it celebrates its 65th edition. In 1956, only 7 countries could watch the competition and since then we have opened up to the whole of Europe, to Australia and now, via streaming, to the whole world. The values of the Eurovision Song Contest are universality and inclusivity, and our proud tradition of celebrating diversity through music. Now we can add a new one – that of openness.”
Do you like the Eurovision 2020 slogan?
Past Eurovision slogans
2010: Share the Moment
2011: Feel Your Heart Beat
2012: Light Your Fire!
2013: We Are One
2015: Building Bridges
2016: Come Together
2017: Celebrate Diversity
2018: All Aboard!
2019: Dare to Dream
What do you think of the 2020 slogan and theme? Are you feeling it? Do you like how concise it is? Let us know down below!