Last month Bulgarian broadcaster BNT delighted Eurovision fans by confirming that Bulgaria would return to Eurovision 2020. Now Bulgaria‘s act for Rotterdam has been announced. X Factor Bulgaria star Victoria Georgieva — otherwise known as VICTORIA — will sing for Bulgaria.

The news was announced today by the broadcaster at a press conference in Sofia, Bulgaria. VICTORIA has been introduced in a moody, artistic video.

Upcoming artist VICTORIA shared her excitement, saying “I am proud to be the Bulgarian artist in Rotterdam. I am privileged to be able to make music that I believe in and to have the freedom to be who I am. Being the Bulgarian ambassador on such a huge stage is a big responsibility, as the Eurovision Song Contest matters to so many people in Bulgaria.”

Bulgaria’s Eurovision 2020 project is a partnership between BNT and VICTORIA’s record label Ligna Studios. Also involved is the UK-based label Ostereo — who will distribute the song — and the production consultancy Entiendo, who have been part of Bulgaria’s Eurovision team since its 2016 comeback.

VICTORIA’s song for Rotterdam will be internally selected and publicly released in early March 2020.

A different focus for 2020

While Bulgaria came close to winning Eurovision 2017 — when Kristian Kostov’s “Beautiful Mess” finished in second place — this time they aren’t necessarily in it to win it.

Production team Entiendo say their goal is to simply boost VICTORIA’s music career. They also aim to build business relationships that will benefit other Bulgarian artists in the future.

Broadcaster BNT, meanwhile, is focusing on bringing value to the Bulgarian television audience. They confirm that “The commercial success of VICTORIA and our audience are our top priorities in 2020.”

Bulgaria has previously not been shy of hyping its Eurovision entries, with some fans feeling that 2018 act Equinox were overhyped.

Who is VICTORIA?

VICTORIA is an alum of the X Factor Bulgaria. She placed sixth in the 2015/16 edition — the same series where Kristian Kostov placed second. VICTORIA became known for her strong soul vocals, which earned her the comparison as the “Bulgarian Adele”.

VICTORIA has released a number of Bulgarian singles. Earlier this year she released her English-language single “I Wanna Know”, which has already clocked up over 700,000 views on YouTube. VICTORIA presented the video in Madrid at the Melboss Open, a music industry event.

VICTORIA will release her debut album in 2020, after Eurovision 2020.

What do you think? What sort of song should Victoria sing in Rotterdam? Tell us your thoughts below!

Read more Bulgaria Eurovision news here

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Esc43
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Esc43

Well they can just win but not host next year it’s simple!!

inmu
Guest
inmu

I am wondering… being humble is it a good or bad thing for ESC?

Elli
Guest
Elli

Some people will never be happy. If you are humble it’s bad, if you are Aly Ryan it’s also bad.

Azaad
Guest
Azaad

Humility without shyness is the best IMO. You want big voices but not big egos!

Bart
Guest
Bart

Of course it’s a good thing. At the end of the day, arrogance leads nowhere.

Bart
Guest
Bart

She seems like a fantastic live performer with real musical culture. Someone that really loves music and not just the fame. (Not that little insignificant boy singing about a so-called beautyful mess that he didn’t even understand). I also like this more humble approach of BTV, maybe they have have learnt one thing or two. Now what is really important is not the commercial success, it’s the artistic success. I hope she and BTV understand that. However, this presentation video seemed to me a bit pretensious…

Geo
Guest
Geo

So, in the end it’s all about business… Basically any artist with money and a good record company behind him can represent a country. Well….way to go, what can I say? Unless she’s a good live performer with a great song, I predict an epic fail for Bulgaria…

Elli
Guest
Elli

People who write their name in all caps, like VICTORIA or M.I.H.A.I, are not always arrogants. Usually they use only their first name, and it’s about independence from their own family, dropping the family name.

Maya G
Guest
Maya G

That introduction video was so pretentious, and worst than that – BORING.
But I’m hoping for a good song, and she seems to be a really good singer. I’m counting on you Bulgaria!

Wild Gay
Guest
Wild Gay

Knowing situation in Bulgaria I’m afraid that “sponsor” will withdraw just before last term and Bulgaria still doesnt participate in the Eurovision. Eurovision is better without Bulgaria.

Jo.
Guest
Jo.

I see potential.

Mr Vanilla Bean
Guest
Mr Vanilla Bean

I’m just going to wait for the song release. Gimme a good song and everything will be fine. But seriously, nobody on the entire planet should write their name in all caps. No, this neither makes you more of an artist, nor grander in any way.

John
Guest

I remember the Ukrainian national final last year when like 50% of the the contestants WROTE THEIR NAMES LIKE THIS.

POLLASKI
Guest
POLLASKI

It does seem a little pretentious, doesn’t it?

Fatima
Guest
Fatima

“Production team Entiendo say their goal is to simply boost VICTORIA’s music career”
Does the idiot at Entiendo who said this realise it will be repeated Ad nauseam by contest commentators and will probably cost her some votes. Is it the same person who told us that Equinox were a ‘common framework’?

Mr Vanilla Bean
Guest
Mr Vanilla Bean

In 2014, didn’t Waylon say that he didn’t give a f*** about the Eurovision result and that the only important thing was that the album would become a success? Didn’t seem to cost them too many votes. People will vote for what they like, in my opinion. They didn’t massively vote for Equinox because they didn’t buy into whatever that thing was trying (or wishing) to be. lol at “common framework”. They probably didn’t even known themselves what they meant with that.

Sam Watson
Guest
Sam Watson

Of course they are there to win and all that with the video screams ambition. Noone invests these resources just like that. It’s very nicely done, very cinematic and very expensive.

I’m working with Bulgarians and I know their mentality. They always want to compete and be successful. It’s just that they can’t afford to tell it explicitly as the whole fandom will attack them as if wanting to win is the biggest sin on Earth. It’s good that they said it now, so that everyone is satisfied.

Sun
Guest
Sun

Don’t like people who say they aren’t in it to win it. It’s an important platform to represent your country and make your people proud!

Katariina
Guest
Katariina

They cannot afford to host so obviously they don’t want to win, it’d make them go broke. This year is only possible because of sponsorship.

Roy Moreno
Guest
Roy Moreno

They don’t have to host the contest…
Just win it and let someone else host it

inmu
Guest
inmu

Why do you think they cannot host it? Not sure, but I think they already hosted Kids Eurovision?

Gorilla716
Guest
Gorilla716

Obviously we don’t know the song yet but I imagine she’ll do a contemporary Dua Lipa/Zara Larsson style pop song.

Sabrina
Guest
Sabrina

She has a good voice and “I Wanna Know” is quite pleasant. Based on her style and the declared intention to market her, I guess she’ll sing something current and radiofriendly in Rotterdam. If it will be something safe or distinctive, we’ll have to wait a few months to find out.

Purple Mask
Guest
Purple Mask

An “artist” with a really nice voice. Excellent.

Gorilla716
Guest
Gorilla716

I wanted Preslava to represent Bulgaria but oh well

James
Guest
James

Well, we have had winner coming from countries that never expected to win so this could go either way. 🙂

Héctor
Guest
Héctor

Well, the overall package looks good. I like her and her music style so let’s wait to see what they bring. Potential here.

Roma
Guest
Roma

Not impressed

Max
Guest
Max

Her X Factor Audition shows she doesn’t need all that electonic processing of current chart music. I hope, they will keep that in mind when choosing the song.

Jack
Guest
Jack

So basically they went from overhypping their entries to the other extreme saying we just participate to promote an artists career. Thats sad….

Loin dici
Guest

Well, I guess she can do either commercial pop or moody songs, so her song would be a big surprise, waiting to be anticipated.

Jessey
Guest

Yeah Indeed she can give us a good ballad like Adele but in her on way or something like margaret cool me down I think she would totally slay that too. So it’s still a big suprise

Eurovision fan
Guest
Eurovision fan

Sounds promising, but I hpe they won’t go too artistic bcs it usually doesn’t do well in Eurovision

Polegend Godgarina
Guest
Polegend Godgarina

faux-artistic doesn’t do well but if it’s genuine then it’s always appreciated

Denny
Guest
Denny

Unfortunately not *cough* Conan Osiris *cough*

yom124
Guest
yom124

Conan was pretty extreme though, a casual viewer might have thought he was a joke entry.

It also didn´t help his staging was far weaker than FDC.

Joe
Guest
Joe

Conan is the definition of an acquired taste and millions of Europeans got their first look at him in that semi. Not something you can necessarily wrap your head around in three minutes.

MusicIstheKey
Guest
MusicIstheKey

Conan’s song (and performance) was pure art. A great song. But very uncommerical, so I can understand it failed. Yet, a very worthy entry for ESC. Good with such songs. Thankfully there’s a “Telemovies” for every “Say No No No”….

Eurovision fan
Guest
Eurovision fan

What about Belgium 2018 or Austria 2019? It could be artistic, but if the song doesn’t stuck in your head I don’t see the success in Eurovision. I mean every song is somehow artistic, but you know what I mean. Sennek had bad staging, but I don’t think that’s the main reason why she didn’t qualify, Her song was pretty forgettable in that tough sf

johny
Guest

Well, she‘s the type of singer to cover Billie Eilish AND Ed Sheeran on her YT channel – so… beware 😉
https://youtu.be/C7lDrjcKpqI

Polegend Godgarina
Guest
Polegend Godgarina

all i ask is for them to use different songwriters from milanov & co whose sound is stuck in 2016, this girl has great potential so let her shine!

Marios
Guest
Marios

who is this beauty and where was she hidden all these years?

Denis
Guest
Denis

Is this another one of those ambient artsy pretentious alternative pop entries like Austria last year?
Better not getting your hopes up to much..

Campbell Grace
Guest
Campbell Grace

Think you’re throwing around the word pretentious without actually knowing the definition of it… this doesn’t seem pretentious at all?

Denis
Guest
Denis

The video is pretentious. The Word means that you aspire to present something as high art when it’s not.

Loin dici
Guest

She’s actually doing commercial pop prior her announcement, so no.

Henrikh Mugosa
Guest
Henrikh Mugosa

Pretentious would be a better qualifier for ‘Is it too late for love’. That Austrian song was not instant enough, but it was a great song nonetheless.

Denis
Guest
Denis

Yes so great that it ended up dead last in the semi final.
Meanwhile Too Late for Love got 5th in final.

romanian
Guest
romanian

“Beautiful Mess” finished in second place — this time they aren’t necessarily in it to win it.”

You never win when you are trying too hard. 2020 attitude is the right one. I think Bulgaria has more chances than ever. Local song, don’t try too hard, and you can win. Good luck! Sofia 2021.

Fatima
Guest
Fatima

But if you’ve got that attitude, don’t broadcast the fact. It isn’t going to endear Victoria to voters or the media. I have a horrible feeling that the someone connected with UK 2020 will say the same thing. In any case, I want to see people singing their heart out for their country.

RoboESC
Guest
RoboESC

”this time they aren’t necessarily in it to win it” … wow they really took the slogan ‘open up’ seriously. I prefer a bit more eagerness to win tho

MusicIstheKey
Guest
MusicIstheKey

I think it’s a good attitude. Not something generic or contrived for ESC. But something that really represents the true style of the singer. An important factor with ESC is to discover how local music in different countries sound

RoboESC
Guest
RoboESC

I agree, and hope this strategy will work out well. However there’s no need for the statement. It’s so negative. They could just say a quality song is top priority and a win would be ‘nice’ (secretly hoping they won’t win because of financial reasons). Telling europe you don’t want to win (or host) the contest gives a negative vibe.

yom124
Guest
yom124

You do realise there is no way they can afford to host. Hence why winning the contest would honestly be an absolute nightmare for them.

They could only afford to send an act because a sponsor helped them out. Which wouldn´t happen with the massive fee of hosting.

xelx
Guest
xelx

I’m aware of the unimportance of it , but I’m really not a fan of stage names in all caps.

Polegend Godgarina
Guest
Polegend Godgarina

nn same here. i edited ZAYN’s album to ‘Zayn’ on my itunes bc i can’t stand all caps

Fatima
Guest
Fatima

What do you do with ABBA?

Polegend Godgarina
Guest
Polegend Godgarina

that’s an acronym so it’s supposed to be in capital letters

Vangelis
Guest
Vangelis

It’s not unimportant. When so many young artists do it, it shows a serious problem with narcissism.

Hrvatska
Guest
Hrvatska

the new face of the Bulgarian music market was born. Oh, I feel a good song, but the pressure will be high

Aris Odi
Guest
Aris Odi

I WANNA KNOW what her song will be

Joe
Guest
Joe

She seems really promising!