Following the announcement of the Open Up slogan last month, the EBU today unveiled the logo for the Eurovision Song Contest 2020. The design forms the basis of the Eurovision 2020 events and celebrates 65 years of the Eurovision Song Contest.
The logo represents the colours of the flags of the 41 countries participating in Eurovision 2020, in order of their first appearance. The idea behind the logo is explained in this video from the EBU.
“The Eurovision Song Contest was established a decade after the Second World War with the aim to bring Europe closer together through music,” the EBU writes. “Over the last decades, the competition has opened itself up to new countries, new talent and new technology. To reinforce that message, a data-driven vignette has been developed that celebrates the story of the Eurovision Song Contest in a contemporary way.”
The logo builds on the design of three previous editions of the Eurovision Song Contest that were held in the Netherlands in 1970, 1976 and 1980.
Those contests all had logos based on the same round shape, created by the Dutch designer Frans Schupp. The 2020 design keeps with the circular theme but adds a modern twist.
The pitch for the artwork was won by Dutch agency CLEVER°FRANKE. The designers used special software to help create the logo, merging the colours of flags into the distinct design.
Eurovision 2020’s Executive Producer Event Sietse Bakker said: “This design follows the characteristics of Dutch Design: minimalistic, experimental and innovative. It tells a story, it’s colourful, festive and, not unimportantly, widely applicable.”
Bakker also notes that as the Netherlands was the first country to perform in the very first Eurovision, the timeline begins with the colours of the Dutch flag.
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We are very proud to announce that we’ve created the visual identity of one of the world’s longest-running live annual TV events: The Eurovision Song Contest! @eurovision was started 10 years after the end of the Second World War, as a way of uniting Europe through music. Each year it embraces new countries and new talent. In May 2020, it will be held in Rotterdam, with 41 countries participating and the show being watched around the world by approximately 200 million people. We’ve joined forces with the Eurovision Song Contest organisation in recent months to design the visual identity. Our co-founder Thomas Clever explains: “C°F creates data-driven identities that represent a new direction within the design discipline. We particularly wanted to honour the rich history of the Eurovision Song Contest in the visual identity. By using software that we’ve developed ourselves, along with historical data, we were able to design an iconic identity that brings the history of the Eurovision Song Contest to life in a truly unique way.” #data #design #dataviz #datavisualization #visualidentity #datadriven #datadrivendesign #graphicdesign #dutchdesign
Eurovision Executive Supervisor Jon Ola Sand also praised the logo of the very last contest he will oversee.
He says: “We are very pleased with the artwork of the Eurovision Song Contest 2020, which perfectly celebrates our 65-year history. The impactful design also includes the modern diverse and inclusive values of the event and complements this year’s slogan “Open Up” in a beautiful way.”
What do you think of the Eurovision 2019 slogan? Are you loving it? How does it compare to recent years? Let us know down below!