As well as capturing the hearts of Europe and taking the Eurovision title in 2018, Israel’s Netta Barzilai and her high-energy single “Toy” has been making waves beyond the continent. This time, with Gold certification in Brazil.
“Toy” has already taken Africa by storm, with Ugandan dance troop Spoon Youth performing a dance routine to the song, and now its South America’s turn to be hit by Hurricane Netta.
“Toy” has just received Gold certification in Brazil, meaning we can expect to hear Netta on full volume, not only at Tel Aviv Pride but even at Rio’s infamous Carnival, where sun-kissed Brazilians will be dancing with their dolls on the madabaka beat!
In order for an international artist to achieve Gold certification from Pro-Musica Brasil — the representative body of the record labels in the Brazilian market — a single must sell 20,000 physical copies or achieve 50,000 digital downloads.
If Netta plans to go platinum in Brazil, she’d need to double both of these sales figures. Meanwhile, domestic artists in Brazil get a rougher deal, needing to shift double the physical copies — 40,000 CDs — before achieving Gold status.
The Brazilian Gold certification for “Toy” joins a growing list of international achievements for the Eurovision 2018 winning song. “Toy” reached No.1 on the Billboard Dance Club Songs chart, it was added to the 2019 edition of the popular video game Just Dance, and was used as part of a lipsync performance by drag superstar Shangela.
And “Toy” isn’t the first recent Eurovision song to enjoy success in the Brazilian market. Salvador Sobral’s winning song “Amar Pelos Dois” — sung in Portuguese which is also the official language of Brazil — is breaking the market in a more unique way.
It may not have shifted the same sales figures as “Toy”, however it is the theme tune of a popular Telenova in Brazil!
What do you think? Did you predict that Netta would achieve global success before she lifted the Eurovision trophy, or are you surprised by “Toy” and its impact? Let us know in the comments!