We haven’t heard much from Bulgaria about how their internal selection process works this year. But now broadcaster BNT has released a video explaining what representative VICTORIA has been up to in recent weeks. Two songwriting camps took place. One in Sofia and one in London. Up to five songs will go on to the internal selection, where specific target audiences help Bulgaria decide.
Bulgaria certainly knows how to build hype concerning their entry. In recent years, teasers and hints have played an important role in their Eurovision involvement. After their one-year hiatus, Bulgaria is back and has now published the first insight in the current hunt for the perfect entry.
The ten-minute video focusses on VICTORIA and her close involvement in choosing a suitable song. She is only 22 years old and writing songs together with established artists is a new situation for her. However, it is important for her to be involved in the writing of potential songs to evolve as an artist.
According to one of the most experienced Eurovision composers, she does a very good job throwing herself into it. Borislav Milanov sees an openminded artist in VICTORIA, who also knows what fits her and what to avoid. “She loves experimenting, but definitely she knows what she doesn’t like and doesn’t want. She doesn’t want to sound mediocre and very commercial.”
And even Borislav Milanov can learn something from the talent. Her involvement makes him think outside of the box and opens new doors in the creative process. Finding the balance between the experience of a music producer and the view of the artist is the key to creating something magical.
How Bulgaria’s Eurovision selection works
Two songwriting camps took place. One in Bulgaria’s capital Sofia and one in London. The camp in Sofia saw the involvement of Symphonix International, the team of producers who have been involved in numerous Eurovision entries in recent years. The camp in London was organized by the record label Ostereo. During both camps, VICTORIA worked together with handpicked producers, writers and composers.
VICTORIA and her team are now discussing which songs have the potential for Eurovision. Genoveva Christova from the Ligna Studios in Sofia explains that they’re working with focus groups. “Focus groups are from all over Europe — these are Eurovision fans and music lovers, which we should win over for Bulgaria.”
While the songs seem to be very diverse genre-wise, one word is mentioned quite often: emotional. The bond between an artist and a song is closer if they write it. VICTORIA’s lyrics seem to be very personal and emotional.
Composers in Bulgaria’s selection
- Borislav Milanov: composer and producer. Has been involved in many Eurovision entries, including all Bulgarian songs since 2016, Austria 2018 and Malta 2019.
- Cornelia Wiebols: Swedish artist, producer and composer
- Martin Masarov: Swedish producer with roots in Bulgaria
- Sanne Österberg: Swedish composer and music producer
- Paul Whalley: Producer who has worked with Sigala, Lost Frequencies and Nicole Scherzinger
- Joel Tavares: Portuguese songwriter and producer
- Billen Ted: Two British producers
- Nick Bradly: British songwriter and producer
The song will be released in early March. No specific date has been given yet. She has already confirmed her performance at Eurovision in Concert in Amsterdam. VICTORIA seems very happy with the process and no song will be wasted. Songs that won’t be her Eurovision entry could still end up on her album, which she would love to produce.
What do you think? Are you excited for VICTORIA’s song? Tell us in the comments below!