“Netflix is not pushing the song in any way” — those are the words of Daði Freyr, the frontman of Daði og Gagnamagnið, Iceland’s Eurovision 2020 act. In recent weeks, the group’s track “Think About Things” has become somewhat of a viral sensation across social media with a whole host of celebrities tweeting their love for the number.
These supporters range from Hollywood actor Russell Crowe to the designer of Princess Diana’s wedding dress to one of Britain’s top political journalists.
Viral phenomenons, by their very nature, spread rapidly across the internet without any rhyme or reason. But certain Eurofans seeking to find sense in a senseless world have come up with their own theory — Netflix is paying verified Twitter users to tweet about Daði and the gang as a way to promote Will Ferrell’s upcoming Eurovision film on the platform.
According to Daði, that’s not the case.
Daði Freyr denies Netflix Rumours
Speaking in a vlog from Birta Rán and Guðný Rós — the creative minds behind the “Think About Things” music video — Daði says:
“I did not pay Russell Crowe to share the video. I didn’t pay anybody to share anything. The only thing I paid for was to get the video made, get the costumes made and the material to make the instruments.
A lot of people actually think that Netflix is paying to promote us and the reason is supposed to be that our song is in the next season of Stranger Things. That’s not the case.
Netflix is not pushing the song in any way. It would be cool if Netflix was actually paying for pushing the song, I — [shrugs] — I would be fine with that and I wouldn’t be ashamed to say it because that would be super cool. But that’s not the case”.
Iceland at Eurovision 2020 — The Netflix conspiracy theory
There are dozens of threads on Twitter, Reddit and elsewhere, but the general gist goes something like this.
Netflix is making a Eurovision movie starring Will Ferrell, Rachel McAdams and several more Hollywood A-Listers. In the film, the central pair play two Icelandic singers competing in the song contest.
In some behind-the-scenes pictures released from the set, Ferrell is seen sporting long limp hair, which somewhat resembles Daði’s style.
From this synopsis, we jump to “Think About Things” going viral. The logic is that Netflix is undertaking some sort of guerilla marketing strategy to promote the movie by hyping the song.
According to the theorists, the streaming giant is either paying or asking celebrities to send the adoring tweets.
So far, none of the famous tweeters have responded to the online speculation.
What do you think of the theories? Are you laughing at them or do you think there’s some truth to them? Let us know in the comments.