They say that all that glitters is not gold.
But evidently nobody told the City of Rotterdam.
Because when this year’s intake of stars strut their stuff at the Eurovision 2020 Opening Ceremony they’ll be walking a gold carpet.
After blue, orange and red in recent years, the Netherlands will be going gold in 2020. The ceremony is scheduled for May 10 and as in previous years will be live streamed.
It will take place at Rotterdam’s Cruise Terminal. The venue choice may leave international fans scratching their heads, but the Terminal is part of the city’s cultural heritage. As a point of arrival and departure from the Netherlands, it offers an ideal spot to welcome all of Europe to Rotterdam for the contest. It also boasts a 3800m² hall.
Eurovision 2020 Opening Ceremony focuses on sustainability
While hosting Eurovision is in every sense a “one-off” for most cities, sustainability is high on the agenda this year.
Everything from colour to construction of this year’s carpet has been influenced by that theme. This year’s carpet will be made from recycled carpet tiles.
A Eurovision spokesperson told Ad.nl:
“The golden colour symbolises the value of waste. Because in a circular world, waste is worth gold.” The carpet will be primarily gold, with a final segment in blue for one of the main sponsors of the event.
The city is keen to use the event to highlight its green credentials.
“Rotterdam is fast becoming a leader in sustainability. It is not without reason that our ambition is to make the Rotterdam edition of Eurovision as sustainable as possible in addition to a fantastic party for the city. The gold carpet is a symbol of this,” enthuses Alderman Arno Bonte.
After the Eurovision 2020 Opening Ceremony, the carpet will be recycled.