NikkieTutorials is the online host for Eurovision: Europe Shine A Light — the EBU’s replacement show for Eurovision 2020. She’s also set to appear during the main broadcast on Saturday evening.
While she may be a familiar face for the YouTube generation, much of Europe and Australia will only be meeting her for the first time.
So, we’ve compiled 10 facts you need to know about NikkieTutorials. Let’s do this!
Eurovision: Europe Shine A Light — Facts about NikkieTutorials
1. She is Nikkie de Jager
Nikkie de Jager, better known as NikkieTutorials, is a 26-year-old beauty guru from The Netherlands. Nikkie was due to be the online host for Eurovision 2020. This role changed following the contest’s cancellation. However, she’s still getting to meet the contestants, albeit virtually. Her Eurovisioncalls interview series has been running for the past two weeks or so on the Eurovision YouTube channel. In conversation with our William, she says that she aims to achieve a sense of neutrality by not listening to any of the songs until five minutes before she’s due to call the act. Nikkie feels that this unbiased approach allows her to get raw honest answers from all her interviewees.
2. She is one of the most popular YouTubers in the world
Back in June 2008, Nikkie uploaded her first make-up tutorial on her YouTube channel NikkieTutorials. Currently, she is The Netherlands’ biggest YouTube star with a subscription count of around 13.5 million. Collectively, her videos have been watched more than 1.3 billion times– WOW! This popularity carries onto other platforms too. On Instagram, she has over 14 million followers.
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businesswoman meets makeup clown ?? felt so fierce in this look inspired by @erinparsonsmakeup ?? – @juviasplace The Nudes + The Chocolates Eyeshadow Palettes ( use code NIKKIE to save $$ ) @maybelline Lasting Drama Eyeliner “Cashmere White” @ilmakiage x @carlibel “Venus” Lipstick
3. She is a professional makeup artist
After Nikkie’s early success on YouTube, she trained professionally as a makeup artist. Nikkie took various courses and worked for several television programs and magazines in The Netherlands.
4. She went viral
Nikkie’s big break-through was in 2015. Nikkie’s YouTube video The Power of Makeup went viral. In this clip, Nikkie only put makeup on half her face to show the difference between her face with and without makeup. This started a trend that went viral. An online campaign developed in response to negative social reactions and prejudices about the use of makeup.
5. She’s worked with the world’s biggest stars
Nikkie’s success did not go unnoticed by the greats of the entertainment industry. Big stars like Jessie J, Kim Kardashian and Lady Gaga have appeared on Nikkie’s YouTube channel. There they get a full-glam make-over from the queen herself.
6. She is a big Eurovision fan
Nikkie is a fan of the Eurovision Song Contest. When she was asked to become Eurovision 2020’s online host she felt extremely honoured. She said: “From the moment Duncan Laurence won in Tel Aviv, I had only one wish: to be involved in this Dutch edition of the Eurovision Song Contest”.
She tells William that “I’ve been watching this since I was a kid. And I think my most vivid memory was when Finland won with the monsters. When I first watched the show I was like ‘what the hell am I watching’?… but it was so captivating and fascinating. So, the following years I was so obsessed and I started making my own scoreboards, I started giving points to the countries”. She would also dream of saying “Good evening Europe”, and in a sense that has now become a reality.
In her very first tutorial video, 2008 entry’s from Armenia’s Sirusho and Serbia’s Jelena Tomašević can be heard playing in the background. While Nikkie tells William that she would love to do Eleni Fouriera’s (Cyprus 2018) makeup.
7. She is engaged
Say yes, say yes, say yes! In 2019, Nikkie got engaged to her boyfriend Dylan. Nikkie announced this on her Instagram account. The proposal happened in Italy and in the romantic pics she shows off her gorgeous ring.
8. Her mom is her biggest supporter
Nikkie is very close to her mother. The two have a very special connection — Ms De Jager always supported her daughter’s dream to pursue a career as a makeup artist. Nikkie’s mother even appeared in one of her YouTube video’s where she attempts to do her daughter’s makeup.
9. She’s been on TV many times
Nikkie has taken part in several TV game shows. In the Netherlands, Nikkie’s most memorable TV appearance was on Wie is de Mol? – the most popular TV show in the country. Nikkie also appeared in several big talk shows internationally like The Ellen DeGeneres Show – where she didn’t have a pleasant experience.
10. She is proud
At the beginning of 2020, Nikkie shared her biggest secret with the rest of the world on her YouTube channel. In the video “I’m Coming Out” the brave YouTube star came out as a transgender woman, explaining that she was born in the wrong body. In her video she said:
“But I cannot believe that after today, the world will know. But there’s one thing that I really, really want to make so clear to all of you. I am me. I am still Nikki. Nothing changes about that.”
In the video, Nikkie expresses her hope that this video might help and inspire other people. Nikkie has received an overwhelming response from her fans, other YouTube stars and the LGBT+ community – you go girl!
The video has almost 35 million views.
Are you excited to see Nikkie during Eurovision: Europe Shine A Light? Let us know in the comments.