The colourful logo of Eurovision 2020 was a hit with fans and many have wondered if the logo will be reused in 2021. At Friday’s press conference, Executive Producer Sietse Bakker confirmed the 2020 logo would get a revamp for Eurovision 2021. After the press conference, wiwibloggs reporter Esma Jansen talked to Bakker and got the lowdown on the logo.
The logo of Eurovision 2020 was created using data. The colours are based on the colours of the flags of the 41 participating countries of Eurovision 2020. The circular design represents a timeline ranging from 1956 to 2020, with each country placed to show when they debuted at Eurovision.
So the question is, with a design to specifically based around Eurovision 2020, will the logo be updated to reflect the participants of Eurovision 2021?
Eurovision 2021 Executive Producer Sietse Bakker told us that “Should anything change in the countries that take part, we will have to take out or maybe even add a few colours.”
So if we see any countries dropping out — or if we’re surprised by any comebacks or debuts — the wedges will be redesigned to reflect the 2021 lineup.
But don’t expect there to be huge gaping holes in the logo from drop-outs. While it’s too early to say exactly how many countries will participate in Rotterdam, Executive Supervisor Martin Österdahl told Bakker that “it’s looking very good.”
A different look from 2020
To date, 35 countries have provisionally confirmed. But even if we get the exact same 41 countries as 2020, the contest will still get a revamped logo.
Bakker told us “We’re also looking at ways to take it to the next level. We’ve now looked at this artwork for a year. We want to be sure that if you have that Eurovision mug or T-shirt or whatever merchandise you love, that you can have both of them and that they will look different.”
From this, it sounds like the 2021 logo will have its own feel and there will be no chance of mistaking it for last year’s design!
The Eurovision 2020 logo and visual identity were created by the Dutch agency CLEVER°FRANKE. In May, the agency picked up gold and silver medals at the European Design Awards for their work on the logo.
While Eurovision 2020 was cancelled, the EBU still made good use of the branding. The 2020 logo was used to promote the songs and artists of 2020, as well as for alternative Eurovision events, including the replacement television event, Eurovision: Europe Shine a Light.
What do you think? Would you like to see a revamped logo for 2021? Should the EBU stick with the 2020 logo? Or should they use something entirely new? Tell us your thoughts below!