It’s been over a year and a half since Duncan Laurence won the last edition of the Eurovision Song Contest. But his entry “Arcade” just goes from strength to strength. The song has re-entered the UK singles chart and it now has the most number of Spotify streams of any Eurovision winner.
Arcade first entered the UK singles chart back in May 2019. The first chart after the Eurovision 2019 grand final had a few stars from Tel Aviv. KEiiNO were the highest ranking, at 61 with “Spirit in the Sky”, “Arcade” was at 67, while Mahmood’s “Soldi” was at 73.
It didn’t last long and all Eurovision songs disappeared from the charts the following week. But now “Arcade” has made a comeback.
Duncan Laurence’s heartbreak ballad has re-entered the UK singles chart at number 90. While it’s not a super high chart position, it is still remarkable considering the song isn’t a new release.
TikTok loves “Arcade”
Part of the song’s success seems to be related to its popularity on TikTok. Back in October, “Arcade” had gone viral on TikTok, with fans using it to make “Dracotok” videos. The videos highlighted a cut scene from a Harry Potter film, showing the good side of Draco Malfoy.
Duncan joined in with the fun, making his own Harry Potter-inspired TikTok.
@duncanlaurenceThanks for all your Harry Potter videos featuring “Arcade”! Here’s mine. 🤭 ##arcadechallenge ##harrypotter ##lovingyouisalosinggame ##draco♬ son original – 🐍Serpentard🐍
But the song isn’t just being used in Harry Potter tributes. The emotional message of “Arcade” seems to have resonated with TikTok users, particularly the lyric “All I know, all I know / Loving you is a losing game”.
The song has been used in thousands of videos on the platform, including the recent “Guess my degree” meme. To date, “Arcade” has been used in over 182,500 TikTok videos, while a remix of the song has been used 301,900 times.
Continued success for “Arcade” on Spotify and YouTube
The TikTok popularity of the song appears to have boosted its listens on Spotify. “Arcade” now has over 162 million listens on Spotify, putting it ahead of Loreen’s “Euphoria” with 130 million listens.
The top five of Eurovision winners is rounded out by Måns Zelmerlöw’s “Heroes” with over 122 million listens, ABBA with over 112 million for “Waterloo” and Lordi’s Hard Rock Hallelujah” with over 71 million.
However, “Arcade” isn’t quite the Spotify champ — Eurovision 2019 runner-up Mahmood has over 171 million listens for “Soldi”.
The popularity of “Arcade” can also be seen on YouTube. The music video now has over 25 million views, putting it in the top 20 of the most popular video on the official Eurovision channel.
The continued popularity of “Arcade” shows that a Eurovision winning song can have a new life beyond the song contest, discovered by new audiences who might not have even seen Duncan’s live performance in Tel Aviv.
And with Eurovision 2021 just months away, will the next edition of the contest give us a song that has an afterlife like “Arcade”?
What do you think? Have you come across “Arcade” in non-Eurovision places? Is going viral more of an achievement than getting a platinum record? Tell us your thoughts below!