Only two weeks after releasing their song for this year’s Melodi Grand Prix 2021, KEiiNO have watched “Monument” reach more than 1,000,000 streams on Spotify and almost 800,000 views on YouTube. And now the trio have premiered their very scenic music video — their most spectacular to date.
During a span of three weeks last fall, KEiiNO travelled from the South of Norway all the way up North to film. The majestic Norwegian landscape get a starring role, while hundreds of reindeer provide a memorable supporting act.
KEiiNO discuss their official music video for “Monument”
Alexandra Rotan, Tom Hugo and Fred Buljo have a lot to say about the video, which captures the uplifting nature of their song.
“The music video for whomever gets the chance to represent Norway in Eurovision will be viewed by millions,” Tom Hugo. “Just look at our song ‘Spirit in the Sky’ from 2019. The music video has already been viewed 8.5 million times.”
“We take the role of ambassadors for Norway very seriously, and we hope the video for ‘Monument’ will inspire people to come and visit our fantastic country when the pandemic ends.”
“‘Monument’ is about the legacy we leave behind, and about the people who have played a big part in our lives. In the Sámi part of the lyrics, Fred Buljo honours his great grandfather. The talking part can be translated to: Everything you see is created by the past. Everything you hear is the echo of yesterday“.
Fred says that music is part of the legacy his culture shares with the world.
“Preserving the Sámi culture and Joik has been the core of KEiiNO since the beginning. And being able to introduce Joik to the world through ‘Spirit in the Sky’ in 2019 was extremely touching. I also have to say that joiking together with 30,000 people at Madrid Pride is a moment I will never forget – They are my monument.”
Alexandra’s high note has turned a lot of headss. But she herself is looking to nature.
“Through the music video we pay tribute to the amazing Norwegian nature, and our own monumental experiences in life and every-day-heroes. You can see me pick up a picture of us from Eurovision in 2019. When I joined KEiiNO I instantly got two new friends for life. The boys have really been part of realizing my biggest dream, and have become a huge part of my life. They have become the monuments in my life.”
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“MONUMENT” Music Video
The music video is directed and filmed by Tobias Aasgaarden and produced by the group’s very own Tom Hugo himself.
The breath-taking views could confuse people into thinking that this could be a commercial from the Norwegian Tourism board. Aside from the unmatched scenery, the video also honours a monumental moment in each of the three members lives. Each picking up a photo of their own personal hero.
The video opens with an astonishing backdrop of the snow-kissed Norwegian mountains. We find Fred standing in an endless snowy desert, joiking and donning his traditional Sami clothing. The verse comes in and Alexandra’s warm vocal cuts through the ice alongside another sublime back-drop — this time of the Norwegian coast. Mysteriously dressed in a cape, Alexandra picks up a picture of KEiiNO’s performance in Eurovision 2019.
Tom joins in the chorus wearing a dashing leather jacket standing next to a lighthouse. He then picks up a photo of him and his husband Alex at Glastonbury festival.
“Standing with the person who enriches my life and being part of a great community that shares the joy in music, it’s a real ‘Gloria Moment'”.
A truly jaw-dropping moment happens when Fred raps whilst surrounded by hundreds of antelope swirling around him. Fred then picks up a black and white picture of his great grandfather, honouring his Sami culture.
“He is my great everyday hero. His struggle, and his stand-on-will is one of the reasons why I get the opportunity to live out my dream to this day.”
Alexandra and Tom meet on a frighteningly high bridge that is held by two huge mountains. They then join Fred across the infinite snowy land to his Lavvu — a typical temporary dwelling used by the Sami people. The three fittingly sing the final chorus on top of a mountain — a perfect reflection of how they must have felt after winning the public vote in 2019.
What do you think of KEiiNO’s new music video? Do you want them to win Melodi Grand Prix again and represent Norway for the second time? Let us know in the comments.