The renaissance of Duncan Laurence‘s Eurovision 2019 winning song continues. After simmering around the low end of the UK Singles Chart, “Arcade” has now shot up to the top 40, this week sitting at No.39.
The new chart position was announced by UK Eurovision semi-final commentator Scott Mills on BBC Radio 1’s show The Official Chart on Radio 1.
Duncan excitedly shared news of his new chart position, posting a clip of the chart announcement, adding “OMG OMG OMG OMG OMG”.
— Duncan Laurence (@dunclaurence) February 12, 2021
The Top 40 appearance follows “Arcade” making this week’s UK Trending Chart, which picked up on the song’s increasing popularity.
The position of “Arcade” at No.39 is its highest UK chart place yet.
Following the Eurovision grand final performance, “Arcade” debuted in the UK chart on 30 May 2019 at No.67. Its second appearance in the chart was almost year and a half later, when it re-entered early this year on 14 January 2021 at No.90.
Though at No.39, “Arcade” has a little way to go before it overtakes Daði Freyr’s Eurovision 2020 song “Think About Things” which peaked at No.34 last June.
“Arcade” has now clocked up six weeks in the UK Singles Chart. Compared to recent Eurovision winners, “Arcade” has spent the second-longest time in the UK Singles Chart, beaten only by Loreen’s hit “Euphoria”.
- “Euphoria” No.3 peak, 16 weeks on chart
- “Heroes” No.11 peak, 4 weeks on chart
- “Only Teardrops”, No.15 peak, 3 weeks on chart
- “Rise Like a Phoenix”, No.17 peak, 2 weeks on chart
- “Satellite”, No.30 peak, 3 weeks on chart
- “Arcade”, No.39 peak, 6 weeks on chart
- “Toy” No.49 peak, 1 week on chart
- “Running Scared”, No.61 peak, 1 week on chart
- “Amar pelos dois” No.97 peak, 1 week on chart
TikTok still loves “Arcade”
The song’s continued success is largely related to its popularity on TikTok. The refrain “All I know, All I know / Loving you is a losing game” has struck a chord with TikTok creators.
Back in October, “Arcade” had gone viral on TikTok, with fans using it to make “Dracotok” videos. The videos highlighted a cut scene from a Harry Potter film, showing the good side of Draco Malfoy.
Duncan joined in with the fun, making his own Harry Potter-inspired TikTok.
@duncanlaurenceThanks for all your Harry Potter videos featuring “Arcade”! Here’s mine. 🤭 ##arcadechallenge ##harrypotter ##lovingyouisalosinggame ##draco♬ son original – 🐍Serpentard🐍
But the song isn’t just being used in Harry Potter tributes. The song has been used in hundreds of thousands of videos on the platform. To date, “Arcade” has been used in over 208,700 TikTok videos, while a remix of the song has been used 352,500 times. A recent version of the song with the American singer FLETCHER duetting with Duncan has proven just as popular, with the song used over 274,300 times.
The continued popularity of “Arcade” shows that a Eurovision winning song can have a new life beyond the song contest and the new role that TikTok can have in helping a song find a new audience.
While TikTok has a reputation as favouring songs with catchy dances, the success of “Arcade” shows that sometimes having a well-written song that connects with listeners is what matters the most.
And with Eurovision 2021 just months away, will the next edition of the contest give us another TikTok hit?
What do you think? Have you come across “Arcade” in non-Eurovision places? Is going viral more of an achievement than getting a platinum record? Tell us your thoughts below!