Their song for Eurovision 2021 was confirmed in early February. But it quickly became clear that Ukraine’s Go_A would have to make some tweaks to “SHUM” in order to fit in with the song contest rules. Now, the Eurovision version is ready to go and will drop on Tuesday 9 March.
Go_A will release Eurovision version of “SHUM” on 9 March
Fans will first get a first taste of the revamped “SHUM” at 13:15 CET. The group will debut a fragment of the track on UA: Radio Promin. Then, at 13:40 CET, a teaser for the new music video will be shown during the Suspilne Studio talk show on UA: PERSHYI TV. Hosts Anatolii Yerema and Darka Hirna will also talk to Go_A about their Eurovision preparations.
The full music video will premiere in full on YouTube at 18:00 CET, first on the UA:PERSHYI YouTube channel and later on the official Eurovision channel.
Why have Go_A revamped “SHUM”?
“SHUM” borrows heavily from existing Ukrainian folklore. In fact, the song is a re-arrangement of different versions of the traditional Ukrainian folk song “A v nashoho shuma”. Eurovision.tv reported that the song needed reworking to fit the contest’s requirements. Besides the extensive borrowing of folklore, the song is one minute too long in its original form. The current Eurovision rules do not state anything explicitly about the use of already-existing folklore. They do state, however, that broadcasters must inform the Reference Group if the melody or lyrics were published before 1 September.
Are you excited for the Eurovision version of “SHUM”? Let us know below.