Dutch broadcaster AVROTROS has made a public call for songwriters and artists to submit songs for Eurovision 2022. The deadline is August 31.
Following its trend of recent years, AVROTROS hopes to send compositions that are strong with the storytelling. In a statement on their website, the broadcaster says:
“The selection committee aims for an entry with preferably a contemporary, but in any case authentic sound. A song that is able to survive in a competition. By a Dutch artist who can and wants to present a personal song in a distinctive way, in any genre, and, if possible, a personal story.”
The selection committee consists of the same six music professionals who previously chose Jeangu Macrooy for Eurovision 2020 with the song “Grow”. The committee includes commentators Cornald Maas, Jan Smit and Sander Lantinga, alongside radio DJ Coen Swijnenberg, journalist Joyce Hoedelmans and AVROTROS CEO Eric van Stade.
The “song first” approach
Noteworthy is that the committee writes that it wants a finished product from a Dutch artist. The statement reads:
“AVROTROS or the selection committee will not set up a trajectory with an artist/songwriter to come to a (final) product. It is expected that a (demo) song of artist/songwriter with the above criteria will be brought to the attention of the selection committee at an advanced stage.”
This demonstrates their preference for a song rather than an artist. Between 2013 and 2018, the broadcaster focused on the creative freedom of the internally selected artists. However, in both 2017 and 2018, AVROTROS’ selection committee members felt that they had lost power over the entry they were sending.
In 2019, AVROTROS first opted for a “song first” approach. The approach worked immediately with the country winning the contest for the first time in 44 years with Duncan Laurence and his song “Arcade”.
Jeangu Macrooy’s effort in 2021 was less successful on the scoreboard. However, the song received critical acclaim for its originality and storytelling.
The public call for songs with a deadline is rare step for the broadcaster. Usually the song selection is a more private affair, with selected songwriters being invited to submit.
What do you expect from the Netherlands’ Eurovision 2022 effort? Who do you want to see representing the country in Italy? Let us know in the comments down below!