Llegan los cambios: Spain’s Eurovision Head of Delegation, Ana María Bordás, has been named Entertainment and Outreach director of national broadcaster RTVE.
Bordás’ new responsabilities will fall under the newly created area of General Content, headed by Amalia Martínez de Velasco.
This change implies that Bordás will no longer be the director of Spain’s Eurovision entries. RTVE’s statement reads: “Until now, Bordás was head of International Projects and Head of Delegation at the Eurovision Song Contest”.
Update: The statement makes no reference to Toñi Prieto. However, RTVE confirmed to Wiwibloggs that she’ll continue on duty, now under the direction of Ana María Bordás.
RTVE also confirme that Eurovision will be included in Bordás’ department. Nevertheless, there is no information regarding a new HoD, nor the department’s organigram.
In short: Ana María Bordás is the new Director of Entertainment and Outreach of the whole RTVE corporation. Toñi Prieto stays as Entertainment Director for TVE (the television only). The Eurovision delegation is included on Bordás’ direction, but it’s unknown if Prieto will be involved with it. ¿Te has enterado?
Bordás joined the Spanish delegation in 2017, after the abrupt exit of Federico Llano following the heavy Eurodrama at Objetivo Eurovisión that year. She was supposed to handle the job temporarily, yet problems with RTVE’s renewal of direction have delayed her exit.
Despite the poor placings at Eurovision, Bordás has managed to bring Spain back to Junior Eurovision, where the country has achieved two top three results.
Prieto, on the other hand, is usually signalled by Eurovision fans as the main problem within Spain’s delegation and RTVE’s inability to climb the scoreboard at Eurovision.
RTVE is going to take Eurovision “very seriously”
The broadcaster’s new Executive President José Manuel Pérez Tornero spoke recently about the contest. In a press meeting, he explained, “We’re going to take Eurovision very seriously.” He further added, “We are the only public television [broadcaster] in Spain which is a part of the EBU and we’re interested in the event.”
Pérez Tornero also showed interest in keeping “contact with young people in their European context”. This shouldn’t come as a surprise, given the high interest coming from young viewers.
What do you think about this change? Will it boost Spain’s approach to Eurovision? What do you expect for Eurovision 2022? Let us know in the comment section below!
This article is in development. Stay tuned for further updates.