Between 2018 and 2020, Ruslan Kvinta — one of Ukraine’s most successful songwriters and producers — was the musical director of Vidbir – Ukraine’s national final for Eurovision. During that time, dozens of very different artists appeared in the preselection. From big names like Serhii Babkin and KAZKA to more unknown acts such as Go_A. However, getting the “SHUM” hitmakers to Eurovision was not an easy feat.
Go_A felt their music wasn’t for Eurovision
Speaking to Tetiana Honcharova on the programme Vidverto.LIVE, Ruslan revealed that he personally asked Go_A to apply to the national final. RBC.ua quoted him saying:
“Go_A is a very interesting group. They ended up in that selection by accident. One morning, Vidbir creative producer Natasha Franchuk sent me a link to their composition, I already had that link displayed in Apple Music, already before Natasha called. That was coincidental. It was the song “Rano ranenko”. An easy song, but I really liked the voice of the girl, there was something in it that hooked me.”
“We found their contacts. They were saying: “It doesn’t interest us at all. We are “not the format”. We have such music… are you sure?”. I said: “Guys, it’s that, what we need, therefore, I would really want that you would come to the auditions”. And that’s how the group ended up in the national final, totally not believing, that there were interesting for a wide audience. But that group won the selection, the pandemic year came and they wrote a very cool song.”
Ukraine looks for musical uniqueness
Ruslan believes that part of the success of Go_A lies in the fact that their music is not specifically made for the contest. As part of his producer duties, he always looked out for unique artists and songs. With that, he says he sometimes needed to encourage musicians as some didn’t believe in themselves. RBC.ua quotes him saying:
“I even said somewhere that it’s important to me to find a song that’s not for the contest, but a song that’s out of the contest. That it is not a special composition for Eurovision, that that song is the musical face of a performer or a group. Without using any templates.”
Ukraine’s Vidbir has yet to be formally confirmed for next year. The country’s public broadcaster Suspilne/UA:PBC has however confirmed its intention to participate in 2022. Back in February, Ruslan Kvinta said that he wanted to withdraw from his position of musical director, stating that three seasons was “more than enough”.
Do you agree with Ruslan Kvinta’s statements? Who do you want to see representing Ukraine next year? Let us know in the comments down below!