Senhit Adrenalina wearing golden headpiece backstage Eurovision 2021 San Marino

Promotion in the build up to Eurovision is important. Some acts develop huge momentum as they embark on tours around the world and share their song with potential fans. And one act representing the tiny nation of San Marino went above and beyond with her campaign trail.

We are pleased to announce Senhit as the winner of wiwibloggs’ Vision Music Award for Best Eurovision Campaign Trail!

Our readers voted the Freaky Queen their favourite our of six shortlisted candidates.

Senhit wins Best Eurovision Campaign Trail at the Vision Music Awards 2021

We asked our readers to vote for which act they think deserved to win the Vision Music Award for Best Eurovision Campaign Trail. And with a staggering 1,687 votes, Senhit takes home the gold with 39.81% of all votes cast.

From day one, Senhit’s promotion game during the build up to Eurovision 2021 was top tier.

First, she launched her #FreakyTripToRotterdam project. Every month up until May 2021, the Italian superstar released a new music video covering a classic Eurovision song. She put her unique Freaky Queen twist on hits including Bilal Hassani’s “Roi”, Koza Mostra’s “Alcohol is Free” and TEO’s “Cheesecake”.

The project, lead by creative visionary Luca Tommassini, generated millions of views on YouTube.

But that wasn’t enough for Senhit.

She kept the hype going by announcing her Eurovision track in the most mind-boggling way to ever grace the Eurovision sphere. Senhit jumped out of a plane, and as she pulled the cord on her pack, her parachute unfolded to read “Adrenalina” in huge letters across the material. Talk about making an entrance!

And then, just when we thought we’d seen it all, she dropped another huge bombshell. “Adrenalina” featured a rap verse from the one and only Flo Rida. This announcement caused a huge surge in bettors putting money on San Marino to take home the Eurovision gold.

The ongoing question as to whether or now the “Low” rapper would appear at Eurovision kept Senhit as the centre of discussion for weeks. She and her team kept the media on their toes as fans tuned in eagerly awaiting to hear news of Mr. Rida’s touchdown in Rotterdam.

Eventually, the pair went on to perform “Adrenalina” together, placing 22nd in the grand final with a total of 50 points. And while San Marino’s result was lower than many had hoped, Senhit’s campaign trail on the road to Eurovision 2021 will be remembered as one of the best in Eurovision history.

Brava, Senhit!

The first alternate title in our poll for Best Eurovision Campaign Trail went to France’s Barbara Pravi. The “Voilà” chanteuse solidified her status as a fan favourite after she performed her Eurovision track live on multiple French TV shows, as well as on Spain’s Telecinco and Rocío, contar la verdad para seguir viva. In our poll, Barbara Pravi picked up 945 votes — that’s 22.3% of all votes cast.

Meanwhile, the bronze medal went to Russia’s Manizha. She took “Russian Woman” on tour around events in Russia, including the Zhara Music Awards. Elsewhere, Manizha campaigned for gender equality in Russia and in the face of adversity she became a fierce advocate for LGBTQ+ rights. In our poll, Manizha received 655 votes — that’s 15.46% of all votes cast.

Poll results: Who should win the Vision Music Award 2021 for Best Eurovision Campaign Trail?

  1. San Marino: Senhit — 39.81% (1,687 votes)
  2. France: Barbara Pravi — 22.3% (945 votes)
  3. Russia: Manizha — 15.46% (655 votes)
  4. Bulgaria: VICTORIA — 11.99% (508 votes)
  5. Moldova: Natalia Gordienko — 8.09% (343 votes)
  6. North Macedonia: Vasil — 2.36% (100 votes)

Total votes: 4,238

Vision Music Awards 2021

This award is just one of 14 awards we have launched as part of the Vision Music Awards 2021 (VMAs).

Our 14 categories — from Best Dressed to Best Use of Social Media — identify the contestants who left the biggest impression on Eurovision fans, regardless of whether they won the contest or not.

Click here to see the remaining categories, and stay tuned to find out the Vision Music Award winners!

Do you agree Senhit had the best Eurovision campaign trail? Who else deserves an honourable mention? Sound off in the comments below.

Read more Vision Music Awards 2021 news here

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Richard
Richard
2 months ago

Was there ever any doubt?

Amy Kelly
2 months ago

Maybe I’m missing something, but should there really be an award for “hyping’ your song, giving it a leg up based on publicity more than the merit of the song itself?

Una
Una
2 months ago
Reply to  Amy Kelly

Malta and “Cyprus” are in the run!! And “mercenary” songwriters.

Una
Una
2 months ago
Reply to  Oliver Adams

It’s nice to see that wiwibloggs acknowledges efforts in hyping the song. Subject matter aside, not all broadcasters and artists have the same amount of £ in their “budgets” nor the connections/channels.

Alex
Alex
2 months ago

still wondering how she handled the high costs for the videos/Eurovision entry etc, how come no one has asked her?

Shuma
Shuma
2 months ago
Reply to  Alex

Self financed. She is very rich.

Una
Una
2 months ago
Reply to  Shuma

Probably “San Marino’s” aka individual artist’s participation had the worst “return on investment” in the history of Eurovision. I thought the trail was smart but it turned out it was such an arrogant move. Their faces OMG when the televote points were announced.

Sot
Sot
2 months ago

Oh yes! I voted for her

Nikko
Nikko
2 months ago

How or who financed this promo? It is surely the most expensive ever

Ziv
Ziv
2 months ago

Remember the virtual hug that Senhit initiated in 2020? Though I don’t know how it ended, it was a very nice gesture for a Eurovision star to do.

Donkey
Donkey
2 months ago
Reply to  Ziv

I think Efendi sent it to Little Big who just didnt pass it on lol

Whisker
Whisker
2 months ago

Best Eurovision campaign trail for sure, and apparently the most expensive one as well Money doesn’t always buy taste or success. That haute couture extravaganza didn’t quite hit the spot.