The changes to RTVE’s approach to Eurovision have been on everybody’s minds in recent months, and the Spanish broadcaster’s enthusiasm just keeps on giving. Now, RTVE has organised a seminar on the future of the contest with some prominent figures related to ESC. The event is called “The contest you want” and it’s going to be live-streamed for all of you to enjoy.
On Friday, the station will host an event open to the press. It will include Head of Delegation Eva Mora; Head of Entertainment, Ana María Bordás; and Head of Communication, María Eizaguirre. Instituto RTVE, the broadcaster’s School for Communicators, is organising the event.
?El Instituto RTVE organiza la Jornada 'Eurovisión, el festival que quieres'.
?Reunirá a profesionales relacionados con la organización del certamen.
— Eurovisión RTVE (@eurovision_tve) November 2, 2021
Several international figures will also attend. They are: the Head of Communication of Eurovision, Dave Goodman; Portugal’s Head of Delegation, Carla Bugalho; Italy’s former Head of Delegation, Nicola Caligliore; Spain’s Eurovision commentator, Tony Aguilar; and the director of Eurovision contents at RTVE, Fernando Macías.
The event will include a 90-minute debate on the future of Eurovision. RTVE Play and YouTube will broadcast it live, so you won’t miss a thing.
Eurovision: “The contest you want”
The session is set to address four blocks. These include elements that are part of a successful act and strategy (artist, song, staging, promotion) and what it entails to win Eurovision and host the contest.
Also, the participants will debate the contest’s origins and its values, plus the challenges of Eurovision for the future and expansion to other continents. Yes, you read that right.
Are there plans for future expansions of the contest? Is Eurovision travelling to other continents? Did you expect any of that? We’re certainly surprised!
Spain’s new direction at Eurovision
The news follows a recent reorganisation at RTVE, with the broadcaster intent on moving in a new direction. Eva Mora was appointed Head of Delegation two months ago, and she certainly seems to have shaken things up at Spain’s broadcaster.
In fact, Benidorm Fest, the new Spanish national selection format, was announced in July. There’s also a Eurovision working group coordinated by Amalia Martínez de Velasco, the General Content Director, and Ana María Bordás, who is now the Head of Original Content.
What do you make of this event? How does that “expansion to new continents” sound to you? Share your thoughts in the comment section below!