Benidorm Fest is here to stay! Spain’s Head of Delegation, Eva Mora, has confirmed that the country’s new Eurovision selection has been signed for four years.
Eva Mora dropped the news while taking part in “The contest you want”, a conference on the future of Eurovision organised by RTVE.
It’s also worth noting how RTVE is still figuring out how they will announce the winners of Benidorm Fest.
Spain’s Eurovision working group members Ana María Bordas and Fernando Macías have explained they are trying to avoid the artists’ fear to failure. This might include skipping a voting sequence, although the results will still be made public.
Macías explained: there will be two semi-finals with three qualifiers each, and then there will be a winner announced out of the six finalists.
“The contest you want”
Participating at RTVE’s event were the Head of Communication of Eurovision, Dave Goodman; Portugal’s Head of Delegation, Carla Bugalho; Italy’s former Head of Delegation, Nicola Caligliore; Spain’s Eurovision commentator, Tony Aguilar; and the director of Eurovision contents at RTVE, Fernando Macías.
Spain’s Head of Delegation Eva Mora; Head of Entertainment, Ana María Bordás; and Head of Communication, María Eizaguirre. Instituto RTVE, the broadcaster’s School for Communicators, is organising the event.
The session addressed four blocks. These include elements that are part of a successful act and strategy (artist, song, staging, promotion) and what it entails to win Eurovision and host the contest.
Also, the participants will debate the contest’s origins and its values, plus the challenges of Eurovision for the future, and the expansion to other continents. In fact, the event has included a promotion of the American Song Contest, scheduled to take place in 2022.
Spain’s new direction at Eurovision
The news follows a recent reorganisation at RTVE, with the broadcaster intent on moving in a new direction. Eva Mora was appointed Head of Delegation two months ago, and she certainly seems to have shaken things up at Spain’s broadcaster.
In fact, Benidorm Fest, the new Spanish national selection format, was announced in July. There’s also a Eurovision working group coordinated by Amalia Martínez de Velasco, the General Content Director, and Ana María Bordás, who is now the Head of Original Content.
What do you make of this event? How does that “expansion to new continents” sound to you? Share your thoughts in the comment section below!