They’re the Lithuanian trio known for delivering important messages through quirky and insanely catchy pop. And with their latest single “Ohmygodable”, The Roop have done it again.
The song is built partly around a hook of deep grunts and groans — it sounds something like a deep whoa — and the idea that we are all amazing. A lot in life is uncertain, but the band wants you to know you are ohmygodable — or worthy of an OMG!
In the official press release, the band stresses the importance of having a slight change of perspective to unlock the beauty and power of life. They write: “With their new work the band invites everyone not to stop playing, discovering, and at the same time to glance differently at life, art, and yourself.”
Ohmygodable! The Roop return with music video inspired by Pygmalion
As with their earlier hits, including their Eurovision 2021 song “Discoteque”, lead singer Vaidotas found his rhythm in the isolation of the woods of Aukstaitija national park.
“I always return there to finish songs — far from civilization and city tempo,” he says.
The song’s video takes inspiration from somewhere much further away — the myths of ancient Greece.
Music video director Saulius Baradinskas built the video around the story of Pygmalion, who fell in love with a sculpture that he had carved.
“I think that the myth of Pygmalion is particularly relevant today,” he says, “because we live in the age of social networks, within which we create our own social network ‘sculptures’, wishing to be liked, accepted and significant.”
“It is human. Probably every one of us has a bit of Pygmalion’s characteristics. The whole music video is like a separate myth of a divine dream that occurs in the world of famous works of art. I wish that in this music video of ours the viewer discovers those art pieces and experiences our myth, like a single beautiful dream, together.”
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The band had to be on point with their moves and choreo: Everything was filmed in one take with a single camera shot. Later, the video was enhanced with animations created by “Meinart Animation Studio”.
Vaidotas says the motion of the video and the presentation of pieces of art relates closely to the song’s theme.
“The name of the song is a new, rarely encounterable word, defining a person or a phenomenon if you see which you would say: Oh My God! In this clip the viewer wanders through world famous artworks which are interpreted in a contemporary context. I believe the music video really turned out ohmygodable.”
You may recognise dancers Migle Praniauskaite and Marijanas Staniulenas from Eurovision. The band says that after Eurovision they became part of the band’s live shows and their true friends.
Are you loving The Roop’s latest offering? What do you think of the music video? Let us know down below!