She won a prestigious Edison award for her debut album Snowsniper back in 2019. And now S10 is poised to share her alt-pop sound with an even larger audience as The Netherlands’ artist for Eurovision 2022.
The news dropped on Tuesday via the AVROTROS YouTube channel.
Speaking in an artsy announcement video, the 21-year-old said:
“It gives me courage. Music is for me the most important thing that there is. For anyone whose experienced the lows or the highs. For those who dance in front of the mirror or prefer to stay out of the light. I am S10 and I’m performing on behalf of the Netherlands at the Eurovision Song Contest.”
Who is S10?
Stien den Hollander – stage name S10 – is a Dutch singer and rapper. Considered a rising star in the alternative Dutch music scene, she landed her first record deal when she was just 17.
Although her music style is characterized by hip-hop elements, she’s more of a singer than a rapper and boasts an incredibly powerful voice. In her songs, Den Hollander incorporates solid beats with dark, sometimes psychedelic melodies.
Last May she expressed an interest in Eurovision on Twitter, writing:
”darlings, how are we going to make sure I can participate in #Eurovision next year??? xx”
schatjes, hoe gaan we er voor zorgen dat ik volgend jaar mee mag doen aan #Eurovision ??? xx— S10 (@S10sdonnie) May 22, 2021
The Netherlands at Eurovision 2022
It’s not yet known when S10 will announce her song for Eurovision 2022. But we do know that it’s in Dutch.
Eric van Stade, general manager of AVROTROS, said:
“S10’s song displays guts and authenticity. While normally we don’t reveal anything at this stage beyond the artist’s name, this time I dare to make an exception. S10 remains true to herself and her unique style.”
“This means that, having selected English-language entries for the last 11 years, we’re now sending a Dutch song to the Eurovision Song Contest. We’re sticking our necks out with this choice, which the selection committee is behind unanimously. It promises to be another very special edition for the Netherlands.”