Money, money, must be funny … but it’s also the driving force behind creating Eurovision each year. And now it’s been revealed that the Eurovision Song Contest 2021 cost organisers a total of €19 million. This is notably less than the originally budgeted €22.7 million.
The Rotterdam City Council government is reportedly “satisfied and enthusiastic” after the increased turnover following hosting Eurovision. The city earned €2.8 million while hosting the contest. Most of this turnover came from hotel bookings.
The city officials noted that this was, however, significantly less than what Rotterdam could have earned when hosting the contest during pre-pandemic or post-pandemic times. While Eurovision 2021 took place in Rotterdam’s Ahoy arena, the city was also experiencing a full lockdown with restaurants, bars, museums and non-essential shops all closed.
Eurovision 2021 cost €3.7 million less than budgeted
The contest in Rotterdam comes as one of the cheapest in recent Eurovision history. Initially budgeted to cost €22.7 million, the show eventually cost €3.7 million less. NOS reports that the cancellations of certain events, including changes brought to several interval acts, made the contest cheaper than initially budgeted.
Organising broadcasters NOS, AVROTROS and NPO, as well as the City of Rotterdam, shared the costs of organising the event. Rotterdam invested €17 million in the eventually cancelled contest of 2020, later adding another investment of €7 million towards Eurovision 2021. NOS, AVROTROS and NPO paid the rest of the bill. Insurance companies covered up most of the losses made over the cancellation of the 2020 event.
In 2019, NPO predicted that the contest in 2020 would cost €26 million. The Tel Aviv contest in 2019 was budgeted at €28 million, while the Lisbon and Kyiv contests were respectively budgeted at €23 million and €21 million, with the latter later receiving a budget increase of €7 million.
What do you make of the figures? Do you think the investment from Dutch broadcasters and Rotterdam was put to good use? Let us know in the comments below!